As 2018 rolls around, knowing which skills to upgrade and improve on would definitely be on the minds of many. According to a recent report by LinkedIn, hard skills in marketing and data will be needed most by companies in 2018. Meanwhile, soft skills such as communication will also be needed.
http://www.marketing-interactive.com/most-wanted-skills-in-2018-hard-skills-in-marketing-and-data/
The easy interchange of data is crucial for government agencies. On a regular basis, agencies must share information between components, other agencies, partners, foreign governments and international organizations as a critical element of their mission execution. This strategy enables unity of effort, more rapid and informed decision-making, increased adaptability, improved situational awareness, and greater precision in mission planning and execution.
http://www.nextgov.com/ideas/2018/02/what-happens-when-you-cant-share-or-access-your-own-data/145849/
It’s getting harder every day to protect an organization’s data from external and internal and threats. With the new norm of employees accessing all types of apps in the cloud, there is no longer a viable security perimeter that organizations can protect. This is all the more concerning given the number and severity of cybersecurity threats bombarding organizations today.
https://www.csoonline.com/article/3261564/data-protection/take-a-new-approach-to-data-security-protect-all-of-it.html/
The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!
This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
The end user experience does not have to be compromised as providers work toward strong healthcare data security measures.
https://healthitsecurity.com/news/creating-strong-healthcare-data-security-positive-user-experience/
If you’re using Google Analytics, you will have access to a bunch of data that came from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP.
In this blog post we are going to talk about: what is user experience, how does it affect SEO, how to check your user experience signals data, and how those data matters.
https://seopressor.com/blog/what-is-user-experience-and-website-performance/
So the first priority is to attract as many users as possible, which today’s online giants did by creating a great “user experience”. Google, for instance, won out against Alta Vista, the leading search engine in the late 1990s, because its interface was cleaner, searches came up more quickly and the results were more accurate. Once such advantages have been established, they start up all kinds of flywheels. The service attracts users, which attracts suppliers of content (in Google’s case, websites that want to be listed in its index), which in turn improves the user experience, and so on. Similarly, the more people use Google’s search service, the more data it will collect, which helps to make the results more relevant.
https://www.economist.com/special-report/2018/06/30/the-story-of-the-internet-is-all-about-layers/
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
Being able to provide these personalized experiences, however, has proven to be a real challenge among many digital marketers who are still in the process of adjusting to this growing trend. In fact, almost 60% of marketers claim that they struggle to personalize content (in real-time); an occurrence which is often attributed to the company’s inability to gain customer insights quickly enough and apply them. One way of removing this hurdle and gathering the necessary information for personalizing is by collecting customer feedback.
Let’s take a closer look at how customer feedback data drives the three ‘breeds’ of personalization.
https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
