With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. Its not. So Why does bad design keep happening? Its the data. More accurately, its the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
Its not.
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