With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More accurately, it’s the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
It’s not.
https://www.martechadvisor.com/articles/ux-and-cro/why-design-fails-hint-its-the-data/
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