No matter what services your company provides or what communication platforms you use, customer experience (CX) needs to be at the core of everything you do. With all the tools that are available to help brands engage with their customers -- from social media to artificial intelligence-based resources like product recommendations and chatbots -- there are more opportunities than ever to create powerful customer experiences that build loyalty and drive sales.
But these tools aren’t going to use themselves, nor will a CX-focused culture spontaneously arise on its own. Brands need to make CX a priority at every level, from the first moment a consumer decides to explore their products online to the final step of the customer journey to the ongoing relationship that may last for years or even decades.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/11/why-customer-experience-has-never-been-more-vital/
As enterprise end-users and customers alike have embraced the digital life, the need for well-designed user experience (UX) has intensified. With so many applications, platforms and services that continue to change day by day, or even hour by hour, UX has become a major force in its own right.
Now, the world is moving to artificial intelligence (AI), which promises to greatly enhance UX, working behind the scenes to deliver automatic and intuitive responses to user requests. The benefits of AI go even deeper. A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a "democratizing effect on creativity" in applications and products. AI also opens up possibilities such as 3D and immersive design.
https://www.zdnet.com/article/ai-helps-user-experience-ux-helps-ai/
“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests” – Charles Eames, American designer
Connecting with customers is something almost all organisations want to do, but they achieve that aim with greatly varying degrees of success. For the most part, people are the key to building relationships with customers. They provide feedback to help the organisation stay competitive and relevant. Engaging with customers is essential to success and, therefore, it is important to design user experiences that are pleasant and genuinely able to create a connection with customers, especially when the interaction is not person to person.
https://www.scmp.com/presented/news/hong-kong/topics/ux-design/article/2174511/ux-design-connecting-todays-consumers/
According to Gartner, customer experience (CX) – more than products or solutions – is the new battlefront for business, with 81% of marketers saying that by 2020 they expect to be competing mostly or completely on the basis of CX. However, with customer expectations constantly rising, businesses continue to fall behind. Forrester’s Global Customer Experience Index continues to find that most companies are rated as “poor” or “very poor” year on year. Even the organisations that scored “good” in 2017 either fell in 2018 or didn’t improve. In order to future-proof their business, organisations need to be asking themselves not ‘what do customers want?’ but, ‘what will customers want?’
http://www.itnewsafrica.com/2018/11/how-will-automation-ai-and-iot-shape-user-experience/
We shop online for convenience, for bargains and for the wide product range. But if a retailer’s website wasn’t up to scratch, would it put you off shopping there?
Some of the U.K.’s biggest high street shops - including WHSmith, JD Sports and Dorothy Perkins - were recently named and shamed by consumers for having websites with poor user experience.
At a time when online sales make up nearly a fifth of all national retailing, most retailers simply cannot get away with delivering a substandard online shopping experience.
https://www.forbes.com/sites/annaschaverien/2018/11/24/retail-website-user-experience/
It may seem evident that the aim of using collaboration tools is to enable excellent communication and information management. Used correctly, the technology also facilitates vital decision-making. Yet, according to The Harvard Business Review, almost 40% of CIOs and IT professionals say their systems make it harder, not easier, for employees to work quickly.
When choosing communications and collaboration technology for business, a key factor is the user experience (UX) it delivers. This includes a well-designed user interface (UI) to enable easy and intuitive collaboration. The UI encompasses all the visual elements used to interact with conferencing platforms – from screens to pages and even buttons and icons.
https://www.uctoday.com/collaboration/video-conferencing/optimising-ui-and-ux-the-key-to-successful-collaboration/
People who are new to the idea of user experience or the user-centered design process are often surprised when UX specialists want to test designs and prototypes before engineering writes code. They might assume UX handles A/B testing after release. Misunderstandings like this cause companies to exclude UX testing as a waste of time and budget.
An increasing number of case studies online show teams who adhere to the UX process and include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly.
https://www.cmswire.com/digital-experience/user-testing-belongs-in-the-ux-process-heres-why/
gencies have had websites for years, but with today’s focus on digitizing government, championed by the President’s Management Agenda, it’s clear that simply having a website, or even a mobile app, is not enough. Today’s consumers want sites that are intuitive, informative, and easy to use. This means that sites need to work the way users want them to work while allowing the owning organization to achieve their goals. Enter the practice of User Experience (UX) and the focus on User Interface (UI).
https://www.fedscoop.com/whats-ux-whats-ui-whats-hype/
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More accurately, it’s the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
It’s not.
https://www.martechadvisor.com/articles/ux-and-cro/why-design-fails-hint-its-the-data/
These days, customer experience -- more than perhaps any other aspect of a business -- can make or break a company. Businesses are starting to realize that customer experience is often the deciding factor for many looking to buy a product or sign up for a service. With the rise of social media allowing customer experiences to be shared almost instantaneously at the global level, a customer’s experience is often the first thing a potential consumer might see.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/04/how-to-build-a-brand-14-effective-strategies-to-improve-customer-experience/#151c48c92bd2/
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