We shop online for convenience, for bargains and for the wide product range. But if a retailers website wasnt up to scratch, would it put you off shopping there?
Some of the U.K.s biggest high street shops - including WHSmith, JD Sports and Dorothy Perkins - were recently named and shamed by consumers for having websites with poor user experience.
At a time when online sales make up nearly a fifth of all national retailing, most retailers simply cannot get away with delivering a substandard online shopping experience.
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