The role of the designer is that of a good, thoughtful host anticipating the needs of his guests Charles Eames, American designer
Connecting with customers is something almost all organisations want to do, but they achieve that aim with greatly varying degrees of success. For the most part, people are the key to building relationships with customers. They provide feedback to help the organisation stay competitive and relevant. Engaging with customers is essential to success and, therefore, it is important to design user experiences that are pleasant and genuinely able to create a connection with customers, especially when the interaction is not person to person.
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