Marketers today are cashing in more on the emotional quotient to connect with customers by either using celebrities or by campaigns involving social issues, talking about myths, stereotypes, etc.
Stepping into the shoes of customers and telling their stories through advertisements has become a common practice. With multiple options available to customers, it has now become difficult for brands to directly target a community and to reach to them, and hence content has started shaping up via storytelling and other formats.
http://www.buzzincontent.com/story/content-gives-an-emotional-edge-to-user-experience-says-ut-ramprasad-of-tata-motors/
Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.
https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/
Here at Mopinion, our employees are the backbone of our business. They make it possible for us to create and deliver innovative software that guarantees real value for our customers. That is why we’ve created the Employee in the Spotlight series. It is our way of giving our readers and customers a face to the people behind our brand. This month we’re going to learn more about a special member of our product & development team.
https://mopinion.com/employee-in-the-spotlight-dave-schrijvers/
One discipline that is booming in 2018, however, is user experience (UX). And it seems to me this is precisely because UX is a broad church. UX is about meeting consumer expectations in a variety of channels, even if those are predominately digital.
UX fits within customer experience and this is at the heart of new agency propositions, where tech meets strategy and experience design.
To some extent these propositions have been forged in the heat of competition from consultancies. Earlier this year, Pierre Nanterme, chief executive of Accenture Interactive, pointed out that the company is staying out of the declining business of media buying and focusing on these more profitable areas.
https://www.marketingweek.com/2018/12/12/sweet-spot-is-where-strategy-meets-design/
In the traditional customer service setup, there were customer service personnel taking calls and responding to customer queries on emails. Unfortunately, they would suffer from burnout. They were forced to repeat the same instructions, cool down angry customers, and had to work for long hours. Fortunately, chatbot application development has revolutionized things. These software-based tools are now taking center stage in most company interactions with their customers. Here are ways chatbots are redefining customer experiences.
http://customerthink.com/how-chatbots-are-redefining-customer-experiences/
Mobile apps are everywhere, and many big brands already depend on them to enhance the customer experience. Thanks to low-code app development platforms, it's easier than ever for any company to join the app marketplace.
Despite the proliferation of branded mobile apps, there's a lot to consider before you invest in one for your business. Will you be able to maintain it? Will your customers even want to use it? Here’s what the Forbes Technology Council suggests you consider before taking the leap.
https://www.forbes.com/sites/forbestechcouncil/2018/12/12/11-questions-to-ask-yourself-before-creating-an-app-for-your-business/#3be783cb6e5c/
User experience design is an extremely vast, multidisciplinary and fascinating field. It shapes the products and services we use on a daily basis, and can make or break the success of a business or brand.
A career in UX design is fast-paced and challenging, requiring a highly diverse skillset. If you want to break into this field, there’s plenty to learn!
In this guide, we’ll provide the ultimate introduction to UX design and tell you everything you need to know about getting started in this exciting industry.
https://careerfoundry.com/en/blog/ux-design/what-is-user-experience-ux-design-everything-you-need-to-know-to-get-started/
Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
Your website type decides which kind of web design is more appropriate for the site. Commonly two types of website designing concept are in practice. They are UX and UI. And when you hand over the job of web designing to some web developer cum designer, then you are often asked, or given a choice about what kind of design you want to go with. If you are a complete layman in this, then you must understand the implications and applications of the design types for a better understanding of how to get your website designed and developed.
https://it.toolbox.com/blogs/jackdsouja/how-to-develop-a-good-website-design-with-ui-and-ux-concepts-121018/
A mobile application can prove to be the need of the hour for businesses. Be it providing customer service or promoting a business online, a feature-rich mobile enterprise app can help. Apps can simplify complex business processes and manage daily operations on the move. Altogether, you get a robust online business representative in the form of a mobile app.
Here are six strategies to ensure the success of your business application and maximize ROI:
https://channels.theinnovationenterprise.com/articles/top-tips-to-make-the-most-of-your-business-mobile-app-in-2019/
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