User engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites and programs like online games. The objective is to make a product easy and enjoyable for users to use. Making a product easy to use and enjoyable enhances user experience (UX) leading to increased user engagement. Even traditional online card games like pool rummy have enhanced user experience. The secret lies in gamification in the UX design, which has assumed high importance in recent years. Although a very modern concept, it does have a far-reaching impact on the understanding of user preferences and increasing user engagement.
http://www.forbesindia.com/article/brand-connect/gamification-in-ux-design-for-enhanced-user-experience-and-engagement/52075/1/
If you’re reading this then you’ve probably already signed up for a demo with an online feedback software company. Nice going! This is a smart first step in getting yourself acquainted with a particular software. So what can you expect from your demo? Generally speaking, a good software demonstration should provide you with the following: a deeper understanding of the software’s user experience (e.g. navigation and design), a clear explanation of all the benefits the software provides and most importantly, give you the opportunity to ask any questions you might have about the software.
https://mopinion.com/key-questions-to-ask-in-an-online-feedback-software-demo/
Good news project management junkies! The Mopinion webhook feature now enables you to integrate Mopinion with all of your favorite Rocket.Chat channels. Rocket.Chat is an open source chat software that enables teams to communicate and collaborate by way of file sharing, real-time chat and audio/video conferencing.
https://mopinion.com/mopinion-integrates-with-chat-software-solution-rocket-chat/
"My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even though we’re in the early stages, I continue to be reminded of how similar this process is to a website redesign. Here are four tips I can offer from my own home renovation experience that you can apply to your next website construction project."
https://www.business2community.com/web-design/how-to-make-your-web-redesign-successful-from-a-creative-perspective-02148695/
Any online marketing activity you invest in has to ultimately contribute towards improving conversion. While a robust, carefully executed SEO strategy is essential for moving the needle in the right direction, search compliance and accessibility to your optimised content is only one part of the puzzle.
All too often brands and businesses only focus on SEO and are often left surprised when their newly acquired stack of anonymous web traffic doesn’t deliver the conversion uplift they were hoping for.
This is why to really supercharge your Digital Strategy you’re going to need to combine the Holy Trinity of Search Engine Optimisation (SEO), User Experience (UX) and Conversion Rate Optimisation (CRO) to really rack-up the results.
http://www.fourthsource.com/search-marketing/seo/the-holy-trinity-of-digital-success-seo-ux-and-cro-23416/
Each week, I curate the best UX articles, design tools, and resources on my newsletter, UX Design Weekly. I went back and looked at the stats from the past year to find the best of the best. Here are the top links designers were reading and sharing in 2018.
https://medium.com/@kennycheny/the-best-user-experience-design-links-of-2018-3e2ed9dd9502/
Mopinion is proud to announce the launch of its very own survey marketplace! It’s the perfect way to learn more about the ingredients needed to create and employ powerful online surveys. Choose from one of our eight survey template categories and access nearly thirty live template examples, a list of benefits for each survey, and advice on which questions to use.
https://mopinion.com/introducing-the-mopinion-survey-marketplace/
User expectations have soared in the app-driven economy. People tend to compare companies less against competitors than against their own notion of an ideal experience. Companies no longer have the luxury to turn a blind eye to any disconnect between how their products act and what users really want. They must deliver a delightful, problem-free experience or users will find it somewhere else in the growing digital universe.
As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough.
http://customerthink.com/a-company-wide-customer-first-obsession-a-must-have-not-an-option/
Artificial intelligence (AI) is everywhere, driven by large investments, lots of startups, all established technology vendors, and enterprises big and small experimenting with what it can do for their bottom line. 120 predictions for AI in 2019 did not exhaust the subject, so here are 20 more.
https://www.forbes.com/sites/gilpress/2018/12/12/20-more-ai-predictions-for-2019/#2d3f2724d741/
Of my heroes for their ability to tell an amazing story, Walter Isaacson, author of biographies on Albert Einstein, Benjamin Franklin, Steve Jobs, and others easily makes the list. I just finished a listen of his book, The Innovators, and in comparison with his other works, it does not disappoint.
In some ways this book was a contrast from his other biographical works because it highlights the fact that the digital revolution wasn’t brought on by one single person or innovation. It instead was a continuous process of building and improving on the ideas and innovations of others and also required collaborations between individuals with a variety of strengths and abilities.
http://customerthink.com/customer-experience-insights-from-the-innovators/
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