One of the biggest issues that SaaS businesses face is keeping consumers engaged long-term. To ensure that your users don't drop off after their first visit or during the initial few days, you need to optimize your SaaS user experience.
https://acquire.io/blog/saas-business-improve-products-user-experience/
Content is not the only part of user experience. Everything and everyone is responsible for that. But because content, in my experience, is often seen as “just add the words later”, this poster is really important. It’s over the top, so that it draws people’s attention and makes them stop and think.
https://medium.com/@adambsilver/content-design-is-the-user-experience-and-what-the-deuce-is-content-design-56913c14628d/
This article accepts a simple, obvious, and often forgotten premise: software continues to become more complex. Back in the mainframe days, manual code review was possible. That was a combination both simpler code being developed and slower change cycles. Advanced in hardware, software and user experience (UX) have massively increased both the volume and complexity of code. The web, smartphones, and other technology have both meant far more people using technology and causes a service oriented change to work to provide software updates faster.
https://www.forbes.com/sites/davidteich/2018/06/28/machine-learning-and-software-lifecycle-tools-each-must-help-the-other/#2cb1ad571189/
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.
https://martechtoday.com/is-third-party-data-targeting-more-effective-than-contextual-targeting-217740/
Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.
Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds.
Unlike desktop websites, mobile websites are typically accessed on the go, and in situations where people don’t have a lot of time or inclination to sit around waiting for a website to load.
https://www.econsultancy.com/blog/70130-travel-and-telco-the-worst-performing-industries-for-ux-ahead-of-google-s-mobile-update/
"As entrepreneurs build companies, they find themselves running into the leadership paradox: They need to lead their growing teams, but they often have no idea how to do so. To help them learn from those who've been there, I'm profiling business owners in June who have found ways to grow their ventures successfully and become industry leaders in their own right.
This interview features Sandy Marsico, the founder and CEO of Sandstorm Design, a brand experience agency. Companies know how essential brand experience is in an age when technology and messaging significantly impact engagement with customers. Many of them, however, guess at what will be most relevant or intuitive without testing their assumptions, leaving customers unimpressed — and ensuring that their efforts don’t come with the hoped-for ROI."
https://www.forbes.com/sites/serenitygibbons/2018/06/23/leader-interview-series-sandy-marsico/#66fe17d74331/
If you’re involved in any kind of business, you’ve probably seen the abbreviation UX in online guides. It’s everywhere!
It stands for user experience – the one thing all businesses are trying to improve. However, there’s a narrower approach to consider: UX design. User experience design is all about improving the product in a way that enhances the user’s experience. That’s being done through implementing various techniques, such as human-computer interaction, usability, visual design, interaction design, and information architecture.
https://blog.apruve.com/b2b-user-experience-how-you-do-it-right/
This article talks about the complex relationship between advertising online and UX and the foreseeable future of the marriage of the two.
https://uxdesign.cc/a-design-tale-learning-from-my-experience-as-a-user-ceab734175fb/
"We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience.
In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement."
https://blog.resellerclub.com/gamification-in-ux-to-enrich-user-experience-and-engagement/
"We've asked some of the industry's most knowledgable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. This week, Yell's Nigel Roberts explains the difference between UX and CX."
https://mumbrella.com.au/how-does-ux-and-cx-work-525429/
Bookmarks on this page are managed by an admin user. 
