Tags: ux*

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  1. We live in strange times. While companies are at their wit’s end trying to devise inventive social media strategies to mop up more followers and thereby, more customers, a few months ago, to everyone’s surprise, and probably, amusement, the picture of an egg became the most liked post on Instagram. What made the picture of a plain egg so popular? Social media pundits have no answer for this and probably never will. But what we can certainly infer from this is that economists were right when they proposed a new school of thought called ‘attention economics’ in which they defined human attention as a scarce commodity. In the internet era, where a person is presented with a multitude of choices at every step, as a business, if you’re not giving them a long-lasting experience, you’re simply going to fade into obscurity.
    https://www.entrepreneur.com/article/331658/
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  2. The term omnichannel has become a marketing axiom currently; however, mastering this strategy it is becoming a matter of concern for the marketing executives in the travel and hospitality industry.

    It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.

    The mission for travel brands, therefore is to satisfy the need for consistency of content available across all channels. At the same time, Netflix, Amazon and others have pushed forward the level expectations.
    https://www.phocuswire.com/Travelers-brands-omnichannel-experience/
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  3. It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought.

    Mobile users are no longer considered as rushing and ‘on the go’; they use their smartphones all the time. Beyond just being the nearest device to hand, the smartphone provides an instant and accessible connection to each and every type of media that users want to consume.
    https://www.thedrum.com/opinion/2019/04/02/five-ways-create-great-mobile-user-experience/
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  4. User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback.

    According to this study, over the next five years the User Experience (UX) market will register a 18.0% CAGR in terms of revenue, the global market size will reach US$ 300 million by 2024, from US$ 130 million in 2019. In particular, this report presents the global revenue market share of key companies in User Experience (UX) business, shared in Chapter 3.
    https://marketresearchupdates.com/2019/03/27/user-experience-ux-market-overview-key-futuristic-trends-opportunities-2024/
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  5. Enterprises are inundated with information about IoT platforms’ features and capabilities. But to find a long-lived IoT platform that minimizes ongoing development costs, enterprises must focus on exceptional user experience (UX) for 5 types of IoT platform users.

    Marketing and sales literature from IoT platform vendors is filled with information about IoT platform features. And no doubt, enterprises choosing to buy IoT platform services need to understand the actual capabilities of IoT platforms – preferably by testing a variety of IoT platforms – before making a purchase decision.
    https://www.networkworld.com/article/3384738/identifying-exceptional-user-experience-ux-in-iot-platforms.html/
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  6. For a few years now, there have been rumblings that virtual assistants might actually start talking to one other. And in a pretty hilarious feat, people have figured out how to literally get Alexa, Siri and Google Assistant to chatter together in an endless loop. While this was entertaining, it’s the real-life partnership that Amazon and Microsoft have formed to have their virtual assistants truly talk to each other that is worth paying attention to.

    Both companies are enabling Microsoft’s business and productivity-focused Cortana to engage with Amazon's consumer- and ecommerce-focused Alexa. A command of “Cortana, open Alexa” will enable Microsoft users to do things such as control smart devices in their homes, or access any of the other third-party skills available on Alexa such as making a payment on a credit card, ordering a pizza or even turning their Anova Precision Cooker up a few degrees.
    https://www.entrepreneur.com/article/330337/
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  7. The last two years have seen varied quality in the digital experiences offered by traditional incumbent mortgage brokers and the new breed of digital-first challengers. Leaving aside for now the wider questions around robo- and AI-driven advice, these new challengers have generally made it easier for user to input and source information in clean user experiences.

    The question of why so many incumbent brokers are falling behind, and how they can catch up without having a deep budget is a compelling one.

    A common theme when speaking with challenger companies is how they have fully embraced modern user experience design processes. These are new ways of working that any organisation can adopt with little financial cost if an agile mindset is embraced.
    https://www.mortgagestrategy.co.uk/comment-auditing-your-digital-user-experience/
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  8. Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one?

    That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it.

    This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more.

    Think of it this way – you website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite.
    https://www.business2community.com/web-design/6-tips-that-can-drastically-improve-your-websites-user-experience-02179720/
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  9. When you compare the user experience of insurance to that of retail, insurance is miles behind. Nick Mercer, UK sales manager at Loqate outlines what the industry needs to do to master the user’s experience

    If you are interested in being granted a licence to reproduce our content, please contact Hayley Charlick on +44 (0)20 7618 3498 or at subscriptions@insurancetimes.co.uk.
    https://www.insurancetimes.co.uk/corporate-insight/expert-view-insurance-ux-why-insurance-companies-need-to-improve-user-experience-asap/1429827.article/
    Tags: , , , by eringilliam (2019-03-20)
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  10. Like me, you may have come across people who appear obsessed with security but happily book cabs, order food, and even make payments on their mobile phones without entering a single password / PIN.

    This is not as contradictory as it seems if you look at the end-to-end customer journey.
    https://www.finextra.com/blogposting/16802/winners-dont-let-security-screw-up-user-experience/
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