Tags: ux*

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  1. An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.
    Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.

    Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.

    In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.
    https://moz.com/blog/heres-how-to-create-a-product-page-that-converts/
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  2. Allow me to start with a quick summary of this article:

    There's a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)

    At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it's actually causing huge loss in conversion rates. But how?
    https://moz.com/blog/responsive-design-fix-conversions/
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  3. Having excellent customer service is a crucial part of trying to build and nurture lasting relationships with customers. Many companies focus on providing efficient communication channels in this regard while overlooking one critical aspect: psychology.

    There are times when customers have experiences that are either beyond your control or leave with no other choice but to apologize and try to make amends. A sound understanding of psychological triggers can go a long way in enabling you to iron out those tricky situations and make good customer experiences even better.

    Below is a discussion of 10 psychological triggers, the science behind them, and how you can leverage them to provide the best experiences for your customers through a live chat.
    https://usabilitygeek.com/psychology-behind-successful-live-chat/
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  4. One of the key drivers of the AI (Artificial Intelligence) revolution is open source software. With languages like Python and platforms such as TensorFlow, anybody can create sophisticated models.

    Yet this does not mean the applications will be useful. They may wind up doing more harm than good, as we’ve seen with cases involving bias.

    But there is something else that often gets overlooked: The user experience. After all, despite the availability of powerful tools and access to cloud-based systems, the fact remains that it is usually data scientists that create the applications, who may not be adept at developing intuitive interfaces. But more and more, it’s non-technical people that are using the technology to achieve tangible business objectives.
    https://www.forbes.com/sites/tomtaulli/2019/04/27/artificial-intelligence-ai-what-about-the-user-experience/#75f7d10e16fe/
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  5. We live in strange times. While companies are at their wit’s end trying to devise inventive social media strategies to mop up more followers and thereby, more customers, a few months ago, to everyone’s surprise, and probably, amusement, the picture of an egg became the most liked post on Instagram. What made the picture of a plain egg so popular? Social media pundits have no answer for this and probably never will. But what we can certainly infer from this is that economists were right when they proposed a new school of thought called ‘attention economics’ in which they defined human attention as a scarce commodity. In the internet era, where a person is presented with a multitude of choices at every step, as a business, if you’re not giving them a long-lasting experience, you’re simply going to fade into obscurity.
    https://www.entrepreneur.com/article/331658/
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  6. The term omnichannel has become a marketing axiom currently; however, mastering this strategy it is becoming a matter of concern for the marketing executives in the travel and hospitality industry.

    It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.

    The mission for travel brands, therefore is to satisfy the need for consistency of content available across all channels. At the same time, Netflix, Amazon and others have pushed forward the level expectations.
    https://www.phocuswire.com/Travelers-brands-omnichannel-experience/
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  7. It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought.

    Mobile users are no longer considered as rushing and ‘on the go’; they use their smartphones all the time. Beyond just being the nearest device to hand, the smartphone provides an instant and accessible connection to each and every type of media that users want to consume.
    https://www.thedrum.com/opinion/2019/04/02/five-ways-create-great-mobile-user-experience/
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  8. User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback.

    According to this study, over the next five years the User Experience (UX) market will register a 18.0% CAGR in terms of revenue, the global market size will reach US$ 300 million by 2024, from US$ 130 million in 2019. In particular, this report presents the global revenue market share of key companies in User Experience (UX) business, shared in Chapter 3.
    https://marketresearchupdates.com/2019/03/27/user-experience-ux-market-overview-key-futuristic-trends-opportunities-2024/
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  9. Enterprises are inundated with information about IoT platforms’ features and capabilities. But to find a long-lived IoT platform that minimizes ongoing development costs, enterprises must focus on exceptional user experience (UX) for 5 types of IoT platform users.

    Marketing and sales literature from IoT platform vendors is filled with information about IoT platform features. And no doubt, enterprises choosing to buy IoT platform services need to understand the actual capabilities of IoT platforms – preferably by testing a variety of IoT platforms – before making a purchase decision.
    https://www.networkworld.com/article/3384738/identifying-exceptional-user-experience-ux-in-iot-platforms.html/
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  10. For a few years now, there have been rumblings that virtual assistants might actually start talking to one other. And in a pretty hilarious feat, people have figured out how to literally get Alexa, Siri and Google Assistant to chatter together in an endless loop. While this was entertaining, it’s the real-life partnership that Amazon and Microsoft have formed to have their virtual assistants truly talk to each other that is worth paying attention to.

    Both companies are enabling Microsoft’s business and productivity-focused Cortana to engage with Amazon's consumer- and ecommerce-focused Alexa. A command of “Cortana, open Alexa” will enable Microsoft users to do things such as control smart devices in their homes, or access any of the other third-party skills available on Alexa such as making a payment on a credit card, ordering a pizza or even turning their Anova Precision Cooker up a few degrees.
    https://www.entrepreneur.com/article/330337/
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