Content is not the only part of user experience. Everything and everyone is responsible for that. But because content, in my experience, is often seen as “just add the words later”, this poster is really important. It’s over the top, so that it draws people’s attention and makes them stop and think.
https://medium.com/@adambsilver/content-design-is-the-user-experience-and-what-the-deuce-is-content-design-56913c14628d/