Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.
Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a users attention and interest within seconds.
Unlike desktop websites, mobile websites are typically accessed on the go, and in situations where people dont have a lot of time or inclination to sit around waiting for a website to load.
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