It is easy to confuse User Interface (UI) with User Experience (UX). In this article, we explain what user interface is and how it is different from user experience. We also cover the basic design principles to craft high-quality user experiences and user interfaces for your marketing platforms.
Before diving into the essential elements of engaging user experience and delightful user interface, we need to be able to differentiate the two. Let’s begin by asking—
https://www.martechadvisor.com/articles/ux-and-cro/what-is-user-experience-and-user-interface/
With the rise of digital communication, traditional media has become one of the many spaces in which public relations professionals operate. Due to the advent of social media, the practice is divided into traditional public relations, advocacy and social media. These moving parts dare not operate in isolation.
They must operate strategically over the long term with one goal in mind, to win public trust. In 2019 and beyond, communication and marketing professionals need to place emphasis on big data, user experience, UX and audio when executing their campaigns.
http://jamaica-gleaner.com/article/commentary/20190227/kahmile-reid-big-data-ux-and-audio-key-communicationmarketing-tools/
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & product design, Shutterstock, explains why user experience should go hand in hand with marketing – and not be delegated as a tech problem.
https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/
When you’re on the process of designing and redesigning your website, it’s easy to be caught up with the entire process especially when it comes to the aesthetics. In this post, we’ve put on together some practical guidelines that you should follow on your next website design project:.
http://www.adotas.com/2019/02/7-guidelines-extraordinary-web-design-usability-user-experience/
Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days.
The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of the hottest trends in UI design even today. These intuitively understandable gestures have dramatically changed the way we think about interaction with our mobile devices.
Mobile gestures have an impact on user experience. No matter what kind of a mobile app you create, you’ll have to integrate gestures into your mobile design. Here are three reasons why.
https://www.business2community.com/mobile-apps/how-are-in-app-gestures-shaping-user-experience-02172291/
Ideally, usability consultants team up with developers and designers in the process of creating a product to ensure it is optimized for the end user.
There are six key steps that must be taken in order to ensure a great design and user experience.
https://www.forbes.com/sites/forbestechcouncil/2019/02/25/six-steps-to-ensure-a-great-design-and-user-experience/
For some enterprises, digital transformation is just about lowering costs. Although reducing expenses is one potential benefit of digital transformation, forward-thinking companies understand that digital transformation is also about improving the experience for external and internal users.
Bose Corporation, one of the world’s largest audio equipment providers, developed a digital transformation strategy that focused on enhancing the employee experience. Consequently, the technological changes have made Bose a better place to work.
https://www.enterprisemobilityexchange.com/eme-managed-mobility/articles/bose-chris-mccann-digital-transformation/
Artificial Intelligence (AI) is changing the landscape of businesses and operations. A game changer, it is facilitating better customer experience and engagement that is leading to better business. Humanizing these interactions and taking it to the next level are Conversational applications.
Heralding a new era in customer and enterprise user experience, conversational applications enable engagement at a human level. It factors humor, emotion and empathy that helps in building a deeper connection with the customer. Unconstrained by human limitations, it can make giant leaps to connect the dots in a matter of seconds to deliver a human-like experience. This unprecedented level of contextually-relevant conversation, continuously enhanced by constant acquisition and utility of user data, gives the user a unique width and depth of a highly personalized experience.
http://www.asianage.com/technology/in-other-news/180219/using-conversational-applications-to-enrich-user-experience.html/
The big Google updates of recent times have led to a rethink by many SEOs: It's no no longer just about individual and clearly identifiable factors. Increasingly its the user behaviour in response to the user experience that determines the success of Google. What it is, whether it's a ranking factor and, importantly, what Google says, is covered in this blog post.
https://www.sistrix.com/blog/is-user-experience-a-ranking-factor/
Augmented reality (AR) has seen steady progress from what seemed like a science-fiction trope to absolute, unquestionable reality.
What is more, the last couple of years saw notable advances in the field, making the technology even more affordable and accessible. This, in turn, provoked wider adoption and popularity.
Virtual Reality (VR), on the other hand, is making the experience of checking out properties, gaming, and visualizing places completely different.
https://medium.muz.li/ux-design-trends-3-ways-ar-and-vr-are-changing-user-experience-cba74beffb62?gi=ad6f6b729b33/
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