You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop-2/
User Experience (UX) is critical to the success or failure of a product in the market but what do we mean by UX? All too often UX is confused with usability which describes to some extent how easy a product is to use and it is true that UX as a discipline began with usability – however, UX has grown to accommodate rather more than usability and it is important to pay attention to all facets of the user experience in order to deliver successful products to market.
There are 7 factors that describe user experience, according to Peter Morville a pioneer in the UX field who was written several best-selling books and advises many Fortune 500 companies on UX:
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience/
"I want to focus on revenue again with you this week because, not only is it great for your bottom line, but it’s a lot of fun!
One current e-commerce client of ours had some great mobile traffic but a really poor conversion rate. Despite getting great numbers, they just weren’t seeing the revenue they should have been. We did a simple UX fix and that caused organic mobile revenue to rise 600%!"
https://www.smartcompany.com.au/technology/seo/ux-fix-increase-revenue/
The future for the Internet of Things (IoT) looks great overall. By most estimates, the IoT market is set to grow dramatically over the course of the next few years. In fact, Bain forecasts that the IoT market will double by 2021 reaching $520 billion.
Fueling this growth are the benefits IoT products offer not only to consumers but also to businesses across a number of industries like healthcare, retail, manufacturing, and transportation.
https://www.iotforall.com/how-to-avoid-three-pitfalls-iot-testing/
Instead of assuming what is best for their website visitors, companies around the world are adopting a user-led approach through User Experience research methods (UX research).
As difficult as it may be, these organizations are putting aside their previous beliefs around how visitors come to, navigate through, and ultimately complete an action on their site. Instead, they’re employing UX research and letting their users provide direction on how a site should be designed (in terms of layout, usability, navigation, ease of task completion, etc.). Note: UX research feeds into UX design.
In this article, we’ll cover why UX research is important, and how and where to begin. We’ll also illuminate useful UX research methods for those of all knowledge levels – from beginners to beyond!
https://www.voices.com/blog/ux-research-methods/
User Experience (UX) research is the process of discovering the behaviours, motivations and needs of your customers through observation, task analysis, and other types of user feedback.
The study of Global User Experience Research Software Market report gives out a comprehensive analysis of present market trends, historical data, environment, technological innovation, future technologies and the technical progress in the relevant industry. This User Experience Research Software Industry study also look up at the market status, market share, market drivers, growth rate, future trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis.
https://marketresearchupdates.com/2019/03/04/business-performance-opportunity-analysis-user-experience-research-software-market-2024-global-players/
It is said that a successful product is a reflection of who we are. Usually, our unique perspective is what leads to the initial discovery. As the product acquires feedback, our keen desire to respond is what drives further innovation.
We can have better UI and UX experiences using web chat and augmented conversations. Time and time again I see technology products starting on the right footing only to deteriorate as companies push them to scale.
The internet now is quite mature, so this is becoming to stop using emojis finally experience. Few companies can repeat the process of innovation discovered initially has been with their successful flagship products — never mind the improvement on existing ones.
https://readwrite.com/2019/03/03/better-ui-experiences/
Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle.
It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer experience. Be it for B2B or B2C, there is ample buzz around the serious business results achieved with the successful adoption of customer experience measures.
https://martechseries.com/mts-insights/staff-writers/moment-truth-cant-ignore-customer-experience-initiatives-anymore/
There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. This is the point that John Mueller confirms.
https://www.searchenginejournal.com/ux-playbook-ranking-serps/294635/
Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is designed to deliver information about the brand or service it supports. This provides knowledge but no real engagement, excitement or use to the audience, let alone attention to functional aspects like speed, flow and function.
Enter user experience design.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/28/a-useful-experience-why-usability-is-essential-to-ux-design/
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