"We've asked some of the industry's most knowledgable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. This week, Yell's Nigel Roberts explains the difference between UX and CX."
https://mumbrella.com.au/how-does-ux-and-cx-work-525429/
95% of global business decision-makers face challenges when it comes to achieving a more successful digital strategy, including budget constraints, lack of visibility to manage the digital experience and legacy infrastructure.
https://www.itweb.co.za/content/KBpdg7pPl4P7LEew/
"We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience.
In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement."
https://blog.resellerclub.com/gamification-in-ux-to-enrich-user-experience-and-engagement/
This article talks about the complex relationship between advertising online and UX and the foreseeable future of the marriage of the two.
https://uxdesign.cc/a-design-tale-learning-from-my-experience-as-a-user-ceab734175fb/
You’ve heard it before but I’ll say it again…Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. And while this couldn’t be more true, surprisingly, nearly 75% of companies still feel that their VoC programmes aren’t effective and that they’re failing to drive actions. That is to say that these companies are listening to their customers but lack the wherewithal to turn insights into something meaningful and profitable for their business. This is where VoC tools come into play. One that comes to mind is Usabilla.
So let’s take a look at some of the competitors and alternatives to using a tool like Usabilla.
https://mopinion.com/competitors-and-alternatives-to-usabilla/
If you’re involved in any kind of business, you’ve probably seen the abbreviation UX in online guides. It’s everywhere!
It stands for user experience – the one thing all businesses are trying to improve. However, there’s a narrower approach to consider: UX design. User experience design is all about improving the product in a way that enhances the user’s experience. That’s being done through implementing various techniques, such as human-computer interaction, usability, visual design, interaction design, and information architecture.
https://blog.apruve.com/b2b-user-experience-how-you-do-it-right/
In financial services, the term, “omnichannel,” is too often limited to the perspective of the retail experience. Does the consumer see a consistent experience every time they use a bank or retailers various channels – online, in person or on a mobile app.
However, omnichannel in payments extends beyond a consistent user experience. True payments omnichannel also requires the backend process to be streamlined so that every payment option used is processed, protected and reconciled in the same fashion. It should not matter whether the payment is made via a mobile device or an EMV-enabled chip, payments providers are wasting time and money by patching together disparate solutions to handle every different payment source.
In order to provide a streamlined approach to payments, payments processors need to start from the ground up. Here are three key areas to focus on when building an omnichannel approach to payments:
http://paymentsjournal.com/creating-an-omnichannel-payments-experience-from-start-to-finish/
"Professional websites are the new résumés.
This is a good thing. Your information can be accessed more easily and frequently, it can be optimized to show up in search engines, you have more room to share your experience in a creative way, and most of all, you can quickly build your web presence, which is ultimately a synonym for your professional reputation.
The challenge is that not everyone has experience with HTML, coding, copywriting or marketing design. You may be a highly qualified expert in your field, but without correct online representation, your work could easily get lost among the noise. Hiring a professional to build your website and "brand" material (even if you are an individual) is always the best course of action. If that isn't a possibility for you, there are many pre-designed templates from hosting websites that can set you up pretty well."
https://www.forbes.com/sites/briannawiest/2018/06/26/13-mistakes-on-your-personal-website-that-are-probably-costing-you-business/#5709a4203d5d/
"As entrepreneurs build companies, they find themselves running into the leadership paradox: They need to lead their growing teams, but they often have no idea how to do so. To help them learn from those who've been there, I'm profiling business owners in June who have found ways to grow their ventures successfully and become industry leaders in their own right.
This interview features Sandy Marsico, the founder and CEO of Sandstorm Design, a brand experience agency. Companies know how essential brand experience is in an age when technology and messaging significantly impact engagement with customers. Many of them, however, guess at what will be most relevant or intuitive without testing their assumptions, leaving customers unimpressed — and ensuring that their efforts don’t come with the hoped-for ROI."
https://www.forbes.com/sites/serenitygibbons/2018/06/23/leader-interview-series-sandy-marsico/#66fe17d74331/
Insightful guest post by AB Tasty about the power of Website Testing and Personalisation and how these two contribute to achieving an increased Customer Experience and therefore, increased Conversion Rates.
https://mopinion.com/how-to-increase-cx-through-testing-and-personalisation/
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