In Part 1 in this two-part series, Chris Braunsdorf and I explained that, in an environment where UX maturity is low, onboarding User Experience with an enterprise product team poses unique challenges. However, you can overcome these challenges by:
+conducting early user research
+requesting the feedback of individual team members
+receiving teammates’ input openly and patiently
+redirecting teammates’ feedback to align with your user-centered approach
+recruiting team members as active participants in your UX research and design activities.
However, once you’ve onboarded User Experience in your organization, you must demonstrate certain skills to ensure that it becomes an essential component for your enterprise product teams going forward. These skills extend beyond your UX design capabilities.
https://www.uxmatters.com/mt/archives/2018/12/demonstrating-the-value-of-user-experience-to-enterprise-product-teams-part-2.php/
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that you decided to uninstall within minutes of downloading? Or have you ever installed a mobile app that promised to make your to do list more functional only to begin scratching your head, wondering how to use the gnarly abundance of menu options?
Both of these examples show the deadly effect that a poor user experience (UX) can have on your app. See, UX isn’t only an art. It’s also a science with very clearly defined principles. And mastering those principles can lead to a better app and happier users.
https://clevertap.com/blog/user-experience/
We’re very happy to announce that the release of our newest machine learning (ML) technology – automatic feedback categorisation – was a successful one! As a next step, we want to make sure our users know how to get the most out of this new feature. That is why we’ve created this little guide to Mopinion’s New Machine Learning Technology.
https://mopinion.com/best-practices-mopinions-machine-learning-technology/
Until recently, many people didn’t realize how much of their personal data was being collected and stored in the digital realm. The truth is that companies capture, store and analyze large amounts of consumer data every day. They look at how customers behave, who they are, and what they care about.
https://rbj.net/2018/12/23/the-user-experience-and-data-privacy/
Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders I polled, plus a few of my own prognostications.
https://www.forbes.com/sites/henrydevries/2018/12/27/ten-digital-marketing-predictions-for-2019/
In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience. As technology continues to improve and as customer preferences evolve, businesses must adapt UX to stay competitive.
To optimize UX and enhance customer perceptions of your brand, following are five UX Do's and Don'ts to focus on.
https://www.ecommercetimes.com/story/85756.html/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
Another year has passed and humanity, for better or worse, remains in charge of the planet. Unfortunately for the robots, TNW has it on good authority they won’t take over next year either. There’s always 2020.
In the meantime, here’s what the experts think will happen in 2019:
https://thenextweb.com/artificial-intelligence/2019/01/02/heres-what-ai-experts-think-will-happen-in-2019/
If you currently use Medium as a text editor, you’re not alone. A huge percentage of people will not use a product the way they were meant to be used.
UX Mapping methods can help us get a clearer picture of how people solve their problems with or without the products we make and identify pain points in the user experience.
https://blog.prototypr.io/mapping-the-user-experience-1e9b38aba34d/
"People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
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