The introduction of UX to a company’s workflow is often a straightforward process. There’s a common understanding that you will be delivering improvements to products that will enable better acceptance of those products in the market.
However, the role of the product manager can often clash with the UX role. Why? Well… they really ought to be the same people. Product managers should be championing and deploying UX already to ensure their own product’s viability. The fact that you’ve been brought on to deliver UX can be threatening for the product manager.
In some cases this threat is going to end up on the receiving end of outright hostility. In others it’s going to be more that the product manager throws a little spanner in the works at every turn whilst maintaining a reasonable profile. In others still, it’s going to be a case of butting heads over things without rancour but without really incorporating recommendations from the UX colleague. So how do we go about aligning UX work with the product manager so that the relationship works for both parties?
https://www.interaction-design.org/literature/article/how-to-align-ux-with-product-management/
There are still online marketers who say that customer feedback is extremely valuable, but that they don’t know where to start. Often to their surprise, the influx of customer feedback is overwhelming. They did not expect beforehand to receive that much information. Nor the diversity thereof. How naive they were…
https://mopinion.com/how-to-analyse-customer-feedback-with-the-use-of-labels/
The future for the Internet of Things (IoT) looks great overall. By most estimates, the IoT market is set to grow dramatically over the course of the next few years. In fact, Bain forecasts that the IoT market will double by 2021 reaching $520 billion.
Fueling this growth are the benefits IoT products offer not only to consumers but also to businesses across a number of industries like healthcare, retail, manufacturing, and transportation.
https://www.iotforall.com/how-to-avoid-three-pitfalls-iot-testing/
These days, customer experience -- more than perhaps any other aspect of a business -- can make or break a company. Businesses are starting to realize that customer experience is often the deciding factor for many looking to buy a product or sign up for a service. With the rise of social media allowing customer experiences to be shared almost instantaneously at the global level, a customer’s experience is often the first thing a potential consumer might see.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/04/how-to-build-a-brand-14-effective-strategies-to-improve-customer-experience/#151c48c92bd2/
"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
Is your landing page reaching out to the visitors exactly the way you want it to?
Every website no matter how big or popular will have a considerable bounce rate — A unit that measures the number of users who visit your website but leave without performing any further action.
https://uxplanet.org/how-to-build-super-effective-landing-pages-7fe9a3bab8f1/
An online feedback form is a tool used to capture feedback on websites and mobile apps. It is a way for marketers to keep a constant pulse on customers’ wants and needs and determine whether they’ve reached their online goals.
https://mopinion.com/build-the-best-online-feedback-forms/
Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.
In this article we will investigate why email campaign feedback is important for email marketers and provide you with some tips / advice on how to collect email campaign feedback.
https://mopinion.com/how-to-collect-email-campaign-feedback/
In this time I’ve seen everything from complex multi-page forms to (the worst crime) nothing at all. This blog will cover Net Promoter Score (NPS) in digital feedback and how you can use it effectively. While NPS can certainly work for digital feedback, it’s nature as a customer loyalty metric means that there are some caveats.
https://mopinion.com/how-to-collect-nps-on-your-website/
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