We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
eCommerce website creation has never been so easy. All you need to do is to choose a powerful online store builder and focus on adding items you want to offer to your visitors. But as soon as people start to visit your website, you notice that not everything works as planned.
https://uxplanet.org/why-is-ux-so-important-for-your-ecommerce-business-d216be05103b/
Mobile websites and mobile apps each have their own unique advantages. Where web offers immediate access and wide reach, apps are able to provide a rich, convenient experience that creates and engages loyal users. As per the report published by appannie, smartphone users spend 7x more time in native apps than in browsers, and access apps more frequently. Globally in H1 2017, native mobile apps accounted for 88% of time and 93% of sessions on Android phones (the remainder was spent in browsers).
https://www.indianretailer.com/article/multi-channel/mobile-commerce/Why-it-is-important-for-retailers-to-focus-on-app-strategy.a6141/
It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices.
https://mopinion.com/why-important-to-have-a-responsive-website-infographic/
Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
https://mopinion.com/listening-to-the-voice-of-the-customer/
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & product design, Shutterstock, explains why user experience should go hand in hand with marketing – and not be delegated as a tech problem.
https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/
Many customer experience (CX) transformations stall or fail because marketers can’t show how their efforts create value. Isn’t it about time we created a better way to quantify customer experience? asks Jean Belanger, CEO and co-founder of Cerebri AI.
https://www.martechadvisor.com/articles/customer-experience-2/why-marketers-need-a-better-way-to-quantify-customer-experience/
"People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
We shop online for convenience, for bargains and for the wide product range. But if a retailer’s website wasn’t up to scratch, would it put you off shopping there?
Some of the U.K.’s biggest high street shops - including WHSmith, JD Sports and Dorothy Perkins - were recently named and shamed by consumers for having websites with poor user experience.
At a time when online sales make up nearly a fifth of all national retailing, most retailers simply cannot get away with delivering a substandard online shopping experience.
https://www.forbes.com/sites/annaschaverien/2018/11/24/retail-website-user-experience/
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