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  1. Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailer’s main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas’ high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
    https://www.psfk.com/2018/07/adidas-app-integration.html/
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  2. Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
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  3. 'But the user-experience movement has faltered in the world of healthcare, where physician productivity has been hobbled by poor UX. When you have increasingly burned-out physicians having to spend twice as long at the computer as they do with patients, something has gone horribly awry.

    I spoke with Dr. Christine Sinsky, Vice President of Professional Satisfaction at the American Medical Association, about how to best turn the tide and drive radical productivity for physicians and health systems. She has written about the need to restore the joy of medicine and address physician burn-out, and what I learned from her ties directly back to those Web 2.0 days.'
    https://medcitynews.com/2018/10/a-user-experience-revolution-is-needed-to-achieve-radical-productivity-in-healthcare/
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  4. Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is designed to deliver information about the brand or service it supports. This provides knowledge but no real engagement, excitement or use to the audience, let alone attention to functional aspects like speed, flow and function.

    Enter user experience design.
    https://www.forbes.com/sites/forbesagencycouncil/2019/02/28/a-useful-experience-why-usability-is-essential-to-ux-design/
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  5. In this customer story, Sanne IJben, Customer Experience Manager at Robeco tells the story of Robeco’s transformation and how Mopinion has helped her organisation reach its online goals…
    https://mopinion.com/robeco-improves-the-online-experience/
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  6. It is easy to confuse User Interface (UI) with User Experience (UX). In this article, we explain what user interface is and how it is different from user experience. We also cover the basic design principles to craft high-quality user experiences and user interfaces for your marketing platforms.

    Before diving into the essential elements of engaging user experience and delightful user interface, we need to be able to differentiate the two. Let’s begin by asking—
    https://www.martechadvisor.com/articles/ux-and-cro/what-is-user-experience-and-user-interface/
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  7. Safe, reliable, affordable. This multifaceted obligation for utilities to serve is the bedrock of the regulatory compact that still prevails today -- and it is evolving in states like New York, Minnesota, California and Hawaii.
    https://www.greentechmedia.com/articles/read/a-no-regrets-approach-to-the-distributed-energy-paradox#gs.CSZ3umA/
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  8. As a proud sponsor, Mopinion is pleased to announce the launch of a new online community: User Feedback News. This global community shares curated content surrounding trending topics such as user feedback, user experience and technology.
    https://mopinion.com/a-new-community-for-user-feedback-news/
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  9. Our goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.


    The search results page, too, has changed to help you discover these new types of information and quickly determine what’s most useful for you. As we continue our ongoing efforts to improve Search and provide a modern and helpful experience, today we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.

    Read full update.
    https://www.blog.google/products/search/new-design-google-search/?ref=webdesignernews.com/
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  10. It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia.
    https://mopinion.com/look-back-on-marketing-technology-2016/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.