The new age definition of doing good business is how engaging and gratifying is the user experience. User experience basically means creating a connection between the machine and its user. Better the connection, better the experience. This week, we interviewed Mr. Ravi Teja, CEO, Robosoft, an organization that believes that technology exists to simplify lives ….and businesses.
https://wire19.com/interview-with-ravi-teja-ceo-robosoft/
The primary goal of experienced SEO is to create a durable foundation for a promising website with the practical and clean user experience. It makes the site easily discoverable with the trust and credibility of the brand and current digital properties.
https://www.socpub.com/articles/your-business-dire-need-seo-services-16111/
Your brand is much more than your corporate identity or product name. It’s the very front line of your customer experience. Beyond that iconic logo and catchy tagline, your brand derives its power from the sum of those customer experiences: excitement, inspiration, and motivation in the moment drives more sales. While advertising and marketing seek to influence perception, User Experience is for the mother’s milk of a dynamic brand.
https://dzone.com/articles/you-need-to-improve-your-user-experience-do-you-co-1/
Content largely defines the success of your business, so why wouldn’t you make it a priority to have the best website content out there? Content performance surveys are the perfect way of keeping things like product content, online support features and blog posts in tip-top shape.
https://marketplace.mopinion.com/survey-templates/embedded-survey-yes-no-website-content/
Like me, you may have come across people who appear obsessed with security but happily book cabs, order food, and even make payments on their mobile phones without entering a single password / PIN.
This is not as contradictory as it seems if you look at the end-to-end customer journey.
https://www.finextra.com/blogposting/16802/winners-dont-let-security-screw-up-user-experience/
Somewhere along the journey of web maturity, we forgot something important: user experience is not art. It’s the opposite of art. UX design should perform one primary function: serving users. Your UX design has to look great, but it should not be at the expense of hampering the working of the website.
Will Grant’s book presents 101 UX Principles as a shortcut for UX professionals. Designers can apply them to their products and make usable software 99% of the time for 99% of users. In this article, we’ll discuss Will’s 10 commandments for effective UX design. These 10 principles are a broad set of guidelines for designing digital products. You can check out the remaining 91 principles in the book, for applying effective UX design to create more usable and successful products. Read our interview with Will for more insights.
https://hub.packtpub.com/10-commandments-for-an-effective-ux-design/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
As modern enterprises embrace sophisticated HRMS solutions, most HR teams and vendors are now under tremendous pressure to push user adoption, improve ROI, and consolidate benefits. Firms are now investing huge amounts in technological solutions – however, the outcome and its overarching impact is a much larger conversation.
https://www.hrtechnologist.com/articles/performance-management/why-ux-is-the-final-frontier-3-reasons-that-define-its-importance-in-hrms-systems/
Companies like Nike have realized that they’re no longer just making and marketing products; they’re really in the business of crafting user experiences.
As Dan Maccarone, CEO and co-founder of product design firm Charming Robot, puts it, “The experience is the brand.”
In an omnichannel world, the user experience starts long before customers put their hands on the product or download the app. It encompasses everything from advertising and website design to social media, retail displays, packaging, the Muzak that’s playing as shoppers enter the store, the help they receive from a salesperson or a chatbot and the subject line on the emailed receipt.
https://www.adweek.com/digital/are-you-user-experienced/
The term omnichannel has become a marketing axiom currently; however, mastering this strategy it is becoming a matter of concern for the marketing executives in the travel and hospitality industry.
It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.
The mission for travel brands, therefore is to satisfy the need for consistency of content available across all channels. At the same time, Netflix, Amazon and others have pushed forward the level expectations.
https://www.phocuswire.com/Travelers-brands-omnichannel-experience/
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