In today’s competitive e-commerce environment, personalizing the customer experience is the number one priority: To drive conversion, the right message needs to be sent to the right person at the right time. How do you accomplish that? Increasingly, AI is emerging as the best way to offer a truly one-to-one experience to customers. A Gartner study notes that “by 2020, 85% of customer interactions will be managed without a human” and that by 2040, “more than 40% of all data analytics projects will relate to an aspect of customer experience.” So what does that look like?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/16/use-ai-to-create-a-more-personalized-profitable-customer-experience/#5ee760fe5f3a/
When building a working and converting website for your business, it is now becoming more important than ever to create a satisfying and successful user experience. A focussed approach to your web development and digital strategy should be taken seriously or undertaken by people who know what they’re doing. User Experience or UX Designers put a lot of effort into understanding keyword and site taxonomy. UX is about analysing real data and talking with real users to piece together seamless application or website.
https://www.businessnews.com.au/article/The-Importance-Of-Understanding-Your-Audience-When-Building-A-Website/
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people not interacting with a mobile phone. Mobile internet use makes up more than half of all online traffic according to a 2017 survey, and advertisers are responding accordingly by increasing spending on mobile marketing. According to a MarketingLand report, mobile advertising is expected to represent more than 70 per cent of all digital marketing by 2019.
Because of the critical and growing importance of mobile devices in digital marketing, and the unique and intimate way in which content is consumed on that screen, advertisers must prioritize the user experience when designing and publishing mobile advertisements. Ads that are not designed with user experience in mind jeopardize the entire mobile marketing ecosystem, with intrusive content leading to rapidly diminishing returns for advertiser and publishers alike.
As it stands now, the current state of mobile advertising is plagued by multiple challenges including:
https://mobilemarketingmagazine.com/managing-the-optimal-mobile-ad-experience/
Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailer’s main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas’ high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
https://www.psfk.com/2018/07/adidas-app-integration.html/
Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
In the modern world, creating a great user experience often drives more circular thinking. With customers wanting more sustainable and convenient products and services, sustainability now drives value.
A fitting example of putting user experience at the heart of circular thinking is the M&S Hubs concept produced by Cranfield University and creative agency Dragon Rouge. The Hubs are local supermarkets fuelled by organic waste.
After a long day at work, the last thing I need is a scramble to find food when I get home. But what if my M&S app could tell me something in my fridge needs to be used before it goes out of date?
https://realbusiness.co.uk/hr-and-management/2018/07/16/user-experience-can-promote-sustainability/
" User Experience certainly seems like one of those “nice to have” things. Who wouldn’t want their users to have a “delightful” time? Who wouldn’t want to be “empathetic” to their needs?
I know you think about your users in the website revision meetings! I’ve listened to you try and put yourself in the customer’s shoes in the feature development discussion!
I also know that you are up to your eyeballs busy every day getting a website up and running and due yesterday that creates value for the company. Value that was created by reaching KPIs such as increased sales and leads, all the while trying to keep costs such as development time down.
That’s why I am here to tell you, if done correctly, that’s exactly what User Experience does."
https://blog.prototypr.io/this-is-what-you-need-to-know-about-user-experience-that-pays-off-bc7cdabb8a0/
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay connected, technological accessibility often leaves older generations out of the loop. As our ecosystem of communication technologies grows more diverse, how can we look to develop experiences that are easy for older, in some cases less technologically-savvy generations to adopt, while still keeping younger, digital natives engaged?
https://appdevelopermagazine.com/mobile-app-design-tips-for-all-generations/
“Security is everyone’s job now.” These are wise words from Amazon’s CTO Dr. Werner Vogels, especially for companies embarking on a digital transformation or accelerating their journey.
Why should we all consider this advice? A recent report released by McKinsey i » shows impressive figures: More than 100 billion lines of code are created annually, and hackers produce some 120 million new variants of malware every year. A strong Cybersecurity strategy is essential. Gartner research predicts that “By 2020, 60% of digital businesses will have suffered a major service failure.”
Is it any wonder, then, that Cybersecurity issues keep all of us up at night? The fundamental issue is not about developing new Cybersecurity capabilities as part of business strategy. Instead, it’s about integrating them seamlessly.
http://saudigazette.com.sa/article/538981/BUSINESS/3-steps-toward-cybersecurity-in-a-digital-world/
User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.
This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
Bookmarks on this page are managed by an admin user. 
