The new age definition of doing good business is how engaging and gratifying is the user experience. User experience basically means creating a connection between the machine and its user. Better the connection, better the experience. This week, we interviewed Mr. Ravi Teja, CEO, Robosoft, an organization that believes that technology exists to simplify lives ….and businesses.
https://wire19.com/interview-with-ravi-teja-ceo-robosoft/
Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.
The first few weeks of the update was characterised by leading brands witnessing significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
https://www.affiliateinsider.com/2019/01/25/google-e-a-t/
Want to master a career in UX design? Take some advice from someone who has walked the path before you. It’s an exciting time to enter the world of user experience (UX) design. Companies are becoming more aware of the importance of good UX design every day and so, it’s an extremely rewarding industry to be in. For someone just starting out, though, it can be daunting. There are many tools, jobs and other nuances that can make it feel a bit overwhelming. As with many jobs, it’s always good to hear from someone who has taken those initial steps in the past and gone on to excel in the field.
https://www.siliconrepublic.com/people/globoforce-ux-design-gerard-fitzgerald/
Google-owned video sharing platform YouTube is testing a new video recommendation format that displays blue bubbles on the screen with relevant keywords and related topic suggestions, facilitating easier browsing, media reported.
"The screenshots obtained show these blue bubbles just underneath the video player showing more specific video recommendations," The Verge reported on Tuesday.
The video-sharing platform is currently testing the feature with some users on its main desktop page as well as on the mobile app.
For sometime now users have been complaining that the videos recommended on the side on YouTube's interface often have little to do with the current video, making recommendations a point of contention for the platform.
https://www.albawaba.com/business/youtube-tests-new-feature-improve-user-experience-1239994/
The primary goal of experienced SEO is to create a durable foundation for a promising website with the practical and clean user experience. It makes the site easily discoverable with the trust and credibility of the brand and current digital properties.
https://www.socpub.com/articles/your-business-dire-need-seo-services-16111/
Your brand is much more than your corporate identity or product name. It’s the very front line of your customer experience. Beyond that iconic logo and catchy tagline, your brand derives its power from the sum of those customer experiences: excitement, inspiration, and motivation in the moment drives more sales. While advertising and marketing seek to influence perception, User Experience is for the mother’s milk of a dynamic brand.
https://dzone.com/articles/you-need-to-improve-your-user-experience-do-you-co-1/
Like me, you may have come across people who appear obsessed with security but happily book cabs, order food, and even make payments on their mobile phones without entering a single password / PIN.
This is not as contradictory as it seems if you look at the end-to-end customer journey.
https://www.finextra.com/blogposting/16802/winners-dont-let-security-screw-up-user-experience/
Somewhere along the journey of web maturity, we forgot something important: user experience is not art. It’s the opposite of art. UX design should perform one primary function: serving users. Your UX design has to look great, but it should not be at the expense of hampering the working of the website.
Will Grant’s book presents 101 UX Principles as a shortcut for UX professionals. Designers can apply them to their products and make usable software 99% of the time for 99% of users. In this article, we’ll discuss Will’s 10 commandments for effective UX design. These 10 principles are a broad set of guidelines for designing digital products. You can check out the remaining 91 principles in the book, for applying effective UX design to create more usable and successful products. Read our interview with Will for more insights.
https://hub.packtpub.com/10-commandments-for-an-effective-ux-design/
Imagine, you are given the task of designing the package for a Soap brand. The first set of questions you would ask are, “Is it a soap bar or gel?”, “What is the quantity?”, “What kind of fragrance does the soap have?”, “What is its shape if it is a bar?”, etc. Now if the client says, “The fragrance and shape haven’t been decided yet. But let’s make the packaging first keeping a generic soap bar in mind. We can think of these things, later.” In this scenario, where would you start? What colours will you use? What will be the messaging on the packaging? What kind of visuals would you use? Will you be able to come up with a design for the packaging without any of these coherent details? The answer is a resounding ‘NO’!
While designing the UX of a website, the content is like the ‘Soap bar’ and the packaging, the UX design you come up with. Here are some of the reasons why UX designers and product owners need to start adopting a content-first approach –
https://uxdesign.cc/why-you-should-design-the-content-first-for-better-experiences-374f4ba1fe3c/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
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