Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of their business. Specialized micro apps are transforming the in-person experience for both customers and employees. These streamlined tools allow staff members to execute tasks faster and more effectively, keeping pace with the brand expectations built by the digital realm.
https://www.adweek.com/digital/how-brands-are-using-micro-apps-to-stay-relevant/
"In my most recent contribution, I touched on the concept of digital excellence, which I generally define for customers as the ability to deliver always-flawless, continuously updated web and mobile applications. If the pursuit of digital transformation has been the defining technology trend of the 21st century’s first two decades, the pursuit of digital excellence is poised to define the next two.
The way customers engage and transact with your business has clearly changed. Look no further than the sales trends from Cyber Monday 2018 for proof. In the digital era, the experience you deliver to customers via your web and mobile applications is no longer just part of your brand; it is your brand, and pursuing and achieving digital excellence is the single most important way to bolster and protect it."
https://www.forbes.com/sites/forbestechcouncil/2019/02/08/the-four-pillars-of-digital-excellence/#5a8f753b7df8/
B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries.
B2B sales are slowly and quietly catching up to B2C sales, as the industry continues to grow.
This market caters to the large number of businesses around the world who are seeking and selling anything and everything from software and hardware to medical equipment, electrical components, specialised equipment, and other niche products.
https://memeburn.com/2019/02/biggest-b2b-ecommerce-mistakes/
The enterprise sector’s embracing of AV technology continues at pace. However, there is some difference of opinion as to whether much of this corporate tech adoption lacks a creative edge, with too much AV box-ticking (perhaps with one-box solutions), and not enough attention paid to delivering a service for users – point and shoot, rather than creative interaction.
It is perhaps more difficult to measure the effectiveness of AV technology within enterprise when user experience is compromised.
https://www.avinteractive.com/features/making-strategic-use-case-tech-10-02-2019/
Machine intelligence doesn’t automatically lead to smarter user experience if product designers and machine learning experts don’t talk the same language.
The language and concepts of machine learning are far from intuitive. And user experience design requires an understanding of how people think and behave, simultaneously taking into account the irrationality of human behavior and the messiness of everyday life.
https://venturebeat.com/2019/02/09/ui-ai-combine-user-experience-design-with-machine-learning-to-build-smarter-products/
“Our company is trying to get away from Big Design Up Front. Why doesn’t UX get fast feedback and iterate?” the conference attendee asked. Considering a multi-step process, he asked why UX doesn’t design step 1, deliver that, design step 2, deliver that, etc.
Imagine your company is setting up a new workflow for a customer to register and sign up for your system. The customer will need to complete a process where they create an account (or at least choose a password), select the level of service wanted, enter payment details, review the order, then complete it and get a confirmation message.
https://www.cmswire.com/digital-experience/why-doesnt-ux-get-fast-feedback-and-iterate/
UX design is all about providing your users with the information they’re looking for, and doing that in the cleanest and most intuitive way possible. Sounds challenging right? Well that’s just a day in the life of a UX Designer.
In this article, we’ve rounded up a list of the most useful tools for UX Designers and to make it a bit more user-friendly, we’ve broken these tools into five different categories: UX Analytics Tools, Session Recording & Heatmapping Tools, A/B Testing Tools, Visual Feedback Tools, and Prototyping & Wireframing Tools.
https://mopinion.com/top-25-tools-for-ux-designers/
UX design and testing continue to evolve with the emergence of new technologies that enable new types of experiences. Mobile and web apps changed the conversation from UI to UX. Now, UX involves much more than graphical UIs and app performance. Organizations must deliver omnichannel experiences that contemplate voice interfaces, virtual elements and more.
“We’re just scratching the surface of UX design as a discipline. It’s not UX/UI. UX is a much broader discipline than UI,” said Jason Wong, research VP at Gartner. “UI looks at how the user interacts with a given application. UX includes user research, content, performance and back-end so you need a team to help execute that.”
https://sdtimes.com/softwaredev/ux-design-it-takes-a-village/
In today’s world of automation, IoT (Internet of Things) concept is gaining ground swiftly among the industries. Be it a smart home, smart workplace, or a smart city, IoT has started strengthening its presence everywhere. A report has revealed that around 31 billion connected devices will be available globally by 2020. We can expect that all major industry sectors will leverage the benefits of this thriving technology soon.
Interestingly, people want to control the connected devices on the move by using fingertips, and this requirement gives a boost to IoT penetration in mobile application development. There is no exaggeration in mentioning that IoT is all set to drive the future of custom mobile app solutions. Here we mention eight factors through which the IoT technology will revolutionize the app development domain.
https://thriveglobal.com/stories/mobile-app-development-and-iot-right-blend-to-boost-your-business/
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