"In my most recent contribution, I touched on the concept of digital excellence, which I generally define for customers as the ability to deliver always-flawless, continuously updated web and mobile applications. If the pursuit of digital transformation has been the defining technology trend of the 21st centurys first two decades, the pursuit of digital excellence is poised to define the next two.
The way customers engage and transact with your business has clearly changed. Look no further than the sales trends from Cyber Monday 2018 for proof. In the digital era, the experience you deliver to customers via your web and mobile applications is no longer just part of your brand; it is your brand, and pursuing and achieving digital excellence is the single most important way to bolster and protect it."
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