Why Doesnt UX Get Fast Feedback and Iterate?

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  1. Our company is trying to get away from Big Design Up Front. Why doesnt UX get fast feedback and iterate? the conference attendee asked. Considering a multi-step process, he asked why UX doesnt design step 1, deliver that, design step 2, deliver that, etc. Imagine your company is setting up a new workflow for a customer to register and sign up for your system. The customer will need to complete a process where they create an account (or at least choose a password), select the level of service wanted, enter payment details, review the order, then complete it and get a confirmation message.
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