UI + AI: Combine user experience design with machine learning to build smarter products

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  1. Machine intelligence doesnt automatically lead to smarter user experience if product designers and machine learning experts dont talk the same language. The language and concepts of machine learning are far from intuitive. And user experience design requires an understanding of how people think and behave, simultaneously taking into account the irrationality of human behavior and the messiness of everyday life.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.