UX design and testing continue to evolve with the emergence of new technologies that enable new types of experiences. Mobile and web apps changed the conversation from UI to UX. Now, UX involves much more than graphical UIs and app performance. Organizations must deliver omnichannel experiences that contemplate voice interfaces, virtual elements and more.
Were just scratching the surface of UX design as a discipline. Its not UX/UI. UX is a much broader discipline than UI, said Jason Wong, research VP at Gartner. UI looks at how the user interacts with a given application. UX includes user research, content, performance and back-end so you need a team to help execute that.
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