Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
https://www.clickz.com/using-ai-to-improve-user-experience/216056/
One broad question that hounds almost all designers everywhere — ‘What is the perfect designing strategy to develop a user-friendly platform?’ The simpler version of it would be looking for an answer by actually observing the design yourself. Observation is the most critical asset of a designer when developing a design based on User Experience (UX). Ultimately, a good design is not just the by-product of creative ideas but an amalgamation of multiple design elements chosen to bring the idea/imagination to life.
When it comes to User Experience, some factors must be considered prior to the designing task.
https://medium.theuxblog.com/3-must-follow-design-principles-for-a-better-user-experience-ux-5510ada6cd8a?gi=de2644757282/
User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.
https://thenextweb.com/contributors/2018/07/25/break-down-the-silos-between-mobile-site-and-app-teams-to-optimize-the-digital-customer-journey/
"In this post we've grouped together the best articles, interviews and tips featured on Creative Bloq on the subject of user experience. Whatever your level of expertise, you're bound to find something to help your understanding and improve your technique. And we'll keep coming back to this post and updating it, so make sure you keep it bookmarked."
https://www.creativebloq.com/ux/ultimate-guide-user-experience-71412426/
From my role at Mopinion I frequently make analyses of the feedback our clients receive. These analyses show that there is often still a lot to gain in terms of user experience. In this blog I will provide seven focal points you as a marketer can use in order to achieve quick-wins to improve the user experience of your website.
https://mopinion.com/7-user-experience-quick-wins-to-improve-your-website/
A recent study by computer technology corporation Oracle showed that 8 in 10 companies are planning to adopt chatbots by 2020, and Chatbots Magazine claimed 2018 to be the ‘year of the chatbot’. With billions of eyeballs to compete over within these messaging interfaces, and NLP technologies having advanced over the last two years, potentially the chatbot phenomenon will come to fruition in 2018.
So how do brands get chatbots right? Can chatbots truly relay the nuances of human conversations? Can they be broad enough, yet detailed enough, to provide an experience that surpasses traditional interfaces and becomes a customer’s first port of call?
https://www.itproportal.com/features/how-chatbots-are-redefining-customer-experiences/
Leaders in the digital age have to think about grooming the right talent for jobs of the future. We live in a world where connectivity is inevitable, and this makes the Internet of Things (IoT) stand out amongst the emerging technologies. IoT connectivity lies at the heart of digital transformation as it forms the foundation for a wide range of technologies including automation, Artificial Intelligence (AI), machine learning and robotics among others. The lack of understanding among decision makers of the potential benefits of IoT, and the limited maturity of the industry hinders its smooth adoption.
The Talent Supply Index found that the demand for talent in IoT shot up 304 percent between 2014 and 2017. Although the continuous uptick in need for expertise in emerging technologies and more specifically IoT, the talent available has not grown at the same pace. The next question that comes to mind is “How should we bridge this gap?"
Additional focus in the following four areas is required for organisations to be future ready:
http://www.forbesindia.com/blog/technology/bridging-the-talent-gap-in-emerging-technologies/
Consumers’ lives are getting faster and more connected. In this piece, Melanie Jensen, e-commerce manager, Aptos, tells RetailTechNews that to make sure retailers are reaching shoppers at every touchpoint, they need to ensure that they are optimised for life on the go. Nearly a third of online shopping across all retail sectors now occurs on a mobile device, which makes it clear that this is a platform that cannot be ignored.
Mobile apps evolved to make our lives faster, easier, and more convenient. It’s time that retailer’s apps followed these rules. All too often, retailers try to offer fun or ‘cool’ experiences, such as making digital outfits or virtually trying on cosmetics. However, if these extras are difficult to use or time-consuming, customers will quickly lose interest – and retailers could lose a sale.
To make sure that your mobile offering is up to scratch, here are five key things to consider when building your app:
https://www.retailtechnews.com/2018/07/23/what-to-consider-when-building-your-mobile-app/
Want to master a career in UX design? Take some advice from someone who has walked the path before you. It’s an exciting time to enter the world of user experience (UX) design. Companies are becoming more aware of the importance of good UX design every day and so, it’s an extremely rewarding industry to be in. For someone just starting out, though, it can be daunting. There are many tools, jobs and other nuances that can make it feel a bit overwhelming. As with many jobs, it’s always good to hear from someone who has taken those initial steps in the past and gone on to excel in the field.
https://www.siliconrepublic.com/people/globoforce-ux-design-gerard-fitzgerald/
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