Consumers lives are getting faster and more connected. In this piece, Melanie Jensen, e-commerce manager, Aptos, tells RetailTechNews that to make sure retailers are reaching shoppers at every touchpoint, they need to ensure that they are optimised for life on the go. Nearly a third of online shopping across all retail sectors now occurs on a mobile device, which makes it clear that this is a platform that cannot be ignored.
Mobile apps evolved to make our lives faster, easier, and more convenient. Its time that retailers apps followed these rules. All too often, retailers try to offer fun or cool experiences, such as making digital outfits or virtually trying on cosmetics. However, if these extras are difficult to use or time-consuming, customers will quickly lose interest and retailers could lose a sale.
To make sure that your mobile offering is up to scratch, here are five key things to consider when building your app:
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