One discipline that is booming in 2018, however, is user experience (UX). And it seems to me this is precisely because UX is a broad church. UX is about meeting consumer expectations in a variety of channels, even if those are predominately digital.
UX fits within customer experience and this is at the heart of new agency propositions, where tech meets strategy and experience design.
To some extent these propositions have been forged in the heat of competition from consultancies. Earlier this year, Pierre Nanterme, chief executive of Accenture Interactive, pointed out that the company is staying out of the declining business of media buying and focusing on these more profitable areas.
https://www.marketingweek.com/2018/12/12/sweet-spot-is-where-strategy-meets-design/
In the traditional customer service setup, there were customer service personnel taking calls and responding to customer queries on emails. Unfortunately, they would suffer from burnout. They were forced to repeat the same instructions, cool down angry customers, and had to work for long hours. Fortunately, chatbot application development has revolutionized things. These software-based tools are now taking center stage in most company interactions with their customers. Here are ways chatbots are redefining customer experiences.
http://customerthink.com/how-chatbots-are-redefining-customer-experiences/
Mobile apps are everywhere, and many big brands already depend on them to enhance the customer experience. Thanks to low-code app development platforms, it's easier than ever for any company to join the app marketplace.
Despite the proliferation of branded mobile apps, there's a lot to consider before you invest in one for your business. Will you be able to maintain it? Will your customers even want to use it? Here’s what the Forbes Technology Council suggests you consider before taking the leap.
https://www.forbes.com/sites/forbestechcouncil/2018/12/12/11-questions-to-ask-yourself-before-creating-an-app-for-your-business/#3be783cb6e5c/
User experience design is an extremely vast, multidisciplinary and fascinating field. It shapes the products and services we use on a daily basis, and can make or break the success of a business or brand.
A career in UX design is fast-paced and challenging, requiring a highly diverse skillset. If you want to break into this field, there’s plenty to learn!
In this guide, we’ll provide the ultimate introduction to UX design and tell you everything you need to know about getting started in this exciting industry.
https://careerfoundry.com/en/blog/ux-design/what-is-user-experience-ux-design-everything-you-need-to-know-to-get-started/
Your website type decides which kind of web design is more appropriate for the site. Commonly two types of website designing concept are in practice. They are UX and UI. And when you hand over the job of web designing to some web developer cum designer, then you are often asked, or given a choice about what kind of design you want to go with. If you are a complete layman in this, then you must understand the implications and applications of the design types for a better understanding of how to get your website designed and developed.
https://it.toolbox.com/blogs/jackdsouja/how-to-develop-a-good-website-design-with-ui-and-ux-concepts-121018/
A mobile application can prove to be the need of the hour for businesses. Be it providing customer service or promoting a business online, a feature-rich mobile enterprise app can help. Apps can simplify complex business processes and manage daily operations on the move. Altogether, you get a robust online business representative in the form of a mobile app.
Here are six strategies to ensure the success of your business application and maximize ROI:
https://channels.theinnovationenterprise.com/articles/top-tips-to-make-the-most-of-your-business-mobile-app-in-2019/
As enterprise end-users and customers alike have embraced the digital life, the need for well-designed user experience (UX) has intensified. With so many applications, platforms and services that continue to change day by day, or even hour by hour, UX has become a major force in its own right.
Now, the world is moving to artificial intelligence (AI), which promises to greatly enhance UX, working behind the scenes to deliver automatic and intuitive responses to user requests. The benefits of AI go even deeper. A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a "democratizing effect on creativity" in applications and products. AI also opens up possibilities such as 3D and immersive design.
https://www.zdnet.com/article/ai-helps-user-experience-ux-helps-ai/
“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests” – Charles Eames, American designer
Connecting with customers is something almost all organisations want to do, but they achieve that aim with greatly varying degrees of success. For the most part, people are the key to building relationships with customers. They provide feedback to help the organisation stay competitive and relevant. Engaging with customers is essential to success and, therefore, it is important to design user experiences that are pleasant and genuinely able to create a connection with customers, especially when the interaction is not person to person.
https://www.scmp.com/presented/news/hong-kong/topics/ux-design/article/2174511/ux-design-connecting-todays-consumers/
According to Gartner, customer experience (CX) – more than products or solutions – is the new battlefront for business, with 81% of marketers saying that by 2020 they expect to be competing mostly or completely on the basis of CX. However, with customer expectations constantly rising, businesses continue to fall behind. Forrester’s Global Customer Experience Index continues to find that most companies are rated as “poor” or “very poor” year on year. Even the organisations that scored “good” in 2017 either fell in 2018 or didn’t improve. In order to future-proof their business, organisations need to be asking themselves not ‘what do customers want?’ but, ‘what will customers want?’
http://www.itnewsafrica.com/2018/11/how-will-automation-ai-and-iot-shape-user-experience/
We shop online for convenience, for bargains and for the wide product range. But if a retailer’s website wasn’t up to scratch, would it put you off shopping there?
Some of the U.K.’s biggest high street shops - including WHSmith, JD Sports and Dorothy Perkins - were recently named and shamed by consumers for having websites with poor user experience.
At a time when online sales make up nearly a fifth of all national retailing, most retailers simply cannot get away with delivering a substandard online shopping experience.
https://www.forbes.com/sites/annaschaverien/2018/11/24/retail-website-user-experience/
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