And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role. Here’s our top 10 Hottest Blog Posts of 2018...
https://mopinion.com/top-10-most-popular-mopinion-blog-posts-of-2018/
Mobile apps have become a reserve for large corporations and businesses. Every business is looking forward to taking advantage of the mobile platform. A mobile app can help business owners:
• Provide customer service
• Add value
• Make money
• Do their business
A mobile app should solve a problem for a company or a customer. It will allow the users to do something or move rather than in person or computer.
https://www.bmmagazine.co.uk/business/6-apps-that-will-improve-your-business-productivity/
User engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites and programs like online games. The objective is to make a product easy and enjoyable for users to use. Making a product easy to use and enjoyable enhances user experience (UX) leading to increased user engagement. Even traditional online card games like pool rummy have enhanced user experience. The secret lies in gamification in the UX design, which has assumed high importance in recent years. Although a very modern concept, it does have a far-reaching impact on the understanding of user preferences and increasing user engagement.
http://www.forbesindia.com/article/brand-connect/gamification-in-ux-design-for-enhanced-user-experience-and-engagement/52075/1/
"My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even though we’re in the early stages, I continue to be reminded of how similar this process is to a website redesign. Here are four tips I can offer from my own home renovation experience that you can apply to your next website construction project."
https://www.business2community.com/web-design/how-to-make-your-web-redesign-successful-from-a-creative-perspective-02148695/
Any online marketing activity you invest in has to ultimately contribute towards improving conversion. While a robust, carefully executed SEO strategy is essential for moving the needle in the right direction, search compliance and accessibility to your optimised content is only one part of the puzzle.
All too often brands and businesses only focus on SEO and are often left surprised when their newly acquired stack of anonymous web traffic doesn’t deliver the conversion uplift they were hoping for.
This is why to really supercharge your Digital Strategy you’re going to need to combine the Holy Trinity of Search Engine Optimisation (SEO), User Experience (UX) and Conversion Rate Optimisation (CRO) to really rack-up the results.
http://www.fourthsource.com/search-marketing/seo/the-holy-trinity-of-digital-success-seo-ux-and-cro-23416/
Each week, I curate the best UX articles, design tools, and resources on my newsletter, UX Design Weekly. I went back and looked at the stats from the past year to find the best of the best. Here are the top links designers were reading and sharing in 2018.
https://medium.com/@kennycheny/the-best-user-experience-design-links-of-2018-3e2ed9dd9502/
User expectations have soared in the app-driven economy. People tend to compare companies less against competitors than against their own notion of an ideal experience. Companies no longer have the luxury to turn a blind eye to any disconnect between how their products act and what users really want. They must deliver a delightful, problem-free experience or users will find it somewhere else in the growing digital universe.
As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough.
http://customerthink.com/a-company-wide-customer-first-obsession-a-must-have-not-an-option/
Artificial intelligence (AI) is everywhere, driven by large investments, lots of startups, all established technology vendors, and enterprises big and small experimenting with what it can do for their bottom line. 120 predictions for AI in 2019 did not exhaust the subject, so here are 20 more.
https://www.forbes.com/sites/gilpress/2018/12/12/20-more-ai-predictions-for-2019/#2d3f2724d741/
Of my heroes for their ability to tell an amazing story, Walter Isaacson, author of biographies on Albert Einstein, Benjamin Franklin, Steve Jobs, and others easily makes the list. I just finished a listen of his book, The Innovators, and in comparison with his other works, it does not disappoint.
In some ways this book was a contrast from his other biographical works because it highlights the fact that the digital revolution wasn’t brought on by one single person or innovation. It instead was a continuous process of building and improving on the ideas and innovations of others and also required collaborations between individuals with a variety of strengths and abilities.
http://customerthink.com/customer-experience-insights-from-the-innovators/
Marketers today are cashing in more on the emotional quotient to connect with customers by either using celebrities or by campaigns involving social issues, talking about myths, stereotypes, etc.
Stepping into the shoes of customers and telling their stories through advertisements has become a common practice. With multiple options available to customers, it has now become difficult for brands to directly target a community and to reach to them, and hence content has started shaping up via storytelling and other formats.
http://www.buzzincontent.com/story/content-gives-an-emotional-edge-to-user-experience-says-ut-ramprasad-of-tata-motors/
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