Imagine, you are given the task of designing the package for a Soap brand. The first set of questions you would ask are, “Is it a soap bar or gel?”, “What is the quantity?”, “What kind of fragrance does the soap have?”, “What is its shape if it is a bar?”, etc. Now if the client says, “The fragrance and shape haven’t been decided yet. But let’s make the packaging first keeping a generic soap bar in mind. We can think of these things, later.” In this scenario, where would you start? What colours will you use? What will be the messaging on the packaging? What kind of visuals would you use? Will you be able to come up with a design for the packaging without any of these coherent details? The answer is a resounding ‘NO’!
While designing the UX of a website, the content is like the ‘Soap bar’ and the packaging, the UX design you come up with. Here are some of the reasons why UX designers and product owners need to start adopting a content-first approach –
https://uxdesign.cc/why-you-should-design-the-content-first-for-better-experiences-374f4ba1fe3c/
Companies like Nike have realized that they’re no longer just making and marketing products; they’re really in the business of crafting user experiences.
As Dan Maccarone, CEO and co-founder of product design firm Charming Robot, puts it, “The experience is the brand.”
In an omnichannel world, the user experience starts long before customers put their hands on the product or download the app. It encompasses everything from advertising and website design to social media, retail displays, packaging, the Muzak that’s playing as shoppers enter the store, the help they receive from a salesperson or a chatbot and the subject line on the emailed receipt.
https://www.adweek.com/digital/are-you-user-experienced/
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More accurately, it’s the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
It’s not.
https://www.martechadvisor.com/articles/ux-and-cro/why-design-fails-hint-its-the-data/
The website is full of internal speak, lack of flow, and the critical information to help the user is suffocated by the weeds of marketing waffle and so the user needs to phone the support centre – who’s to blame?
The patient gets frustrated when the patient after them in A&E gets treated more quickly because their injury is more serious but they don’t understand that process – who’s to blame?
https://www.siliconrepublic.com/companies/bad-user-experience-design/
With the development of the Internet, the term of User Experience has become a keyword of the Internet product development. The definition of the user experience is notso absolutely, and it is also not so sacred and inviolable for ordinary people. In recent years, all peoples are talking about user experience, it seems that everyone can be a UI/UX designer, as the popularity of design in the world. But what is it? What is called as a good User Experience Design?
https://blog.prototypr.io/what-is-user-experience-what-makes-a-good-ux-design-b404bb933bd0/
UX has been a buzzword that bounces around the design world, endorsed and adopted by designers anddevelopers. In many cases, highly respected developers who claim to be talking about ”UX” in a product demonstration are in fact showing a large number of UI features. I doubt much that the vague definition may account for this kind of misunderstanding. We’ve heard of UI (User interface) and UX (User Experience). When you build an App or a website with Mockplus, we will talk to you about both. If UX is not UI, What is the exact difference?
https://codeburst.io/ux-is-not-ui-what-is-the-difference-between-ux-and-ui-design-4c330c5002e3?gi=16b2382e4b70/
User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.
While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
https://www.entrepreneur.com/article/309161/
What is User Experience Design? Learn more here about Defined Stakeholders and Activities involved in each stage.
https://uxplanet.org/user-experience-design-process-d91df1a45916/
Think about a website or app you love. What do you love about it? The ease of gathering relevant information? Or how you can buy something in one-click (and have it delivered tomorrow)? Or how quickly it answers your questions?
Now think about the people who created that website. What was their goal?
They were trying to create a site that had the features you love about it. A site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns.
https://blog.hubspot.com/marketing/ux-user-experience/
In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience. As technology continues to improve and as customer preferences evolve, businesses must adapt UX to stay competitive.
To optimize UX and enhance customer perceptions of your brand, following are five UX Do's and Don'ts to focus on.
https://www.ecommercetimes.com/story/85756.html/
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