Think about a website or app you love. What do you love about it? The ease of gathering relevant information? Or how you can buy something in one-click (and have it delivered tomorrow)? Or how quickly it answers your questions?
Now think about the people who created that website. What was their goal?
They were trying to create a site that had the features you love about it. A site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns.
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