Artificial intelligence is the latest buzzword across all industries. There is a lot of talk going around AI, Machine Learning and in general using algorithms to shape the future of Design, and along with it the role of the designer.
But what is the real impact?
https://itmunch.com/human-ai-interaction-and-experience-design/
Forbes’s 2018 marketing trends overlapped with tech: virtual reality, artificial intelligence (AI) and voice search topped the list. In 2019, marketing may be about bringing these trends together, redefining the traditional chief marketing officer (CMO) job description.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/07/five-trends-redefining-the-role-of-chief-marketing-officer-in-2019/
Imagine, you are given the task of designing the package for a Soap brand. The first set of questions you would ask are, “Is it a soap bar or gel?”, “What is the quantity?”, “What kind of fragrance does the soap have?”, “What is its shape if it is a bar?”, etc. Now if the client says, “The fragrance and shape haven’t been decided yet. But let’s make the packaging first keeping a generic soap bar in mind. We can think of these things, later.” In this scenario, where would you start? What colours will you use? What will be the messaging on the packaging? What kind of visuals would you use? Will you be able to come up with a design for the packaging without any of these coherent details? The answer is a resounding ‘NO’!
While designing the UX of a website, the content is like the ‘Soap bar’ and the packaging, the UX design you come up with. Here are some of the reasons why UX designers and product owners need to start adopting a content-first approach –
https://uxdesign.cc/why-you-should-design-the-content-first-for-better-experiences-374f4ba1fe3c/
Think about a website or app you love. What do you love about it? The ease of gathering relevant information? Or how you can buy something in one-click (and have it delivered tomorrow)? Or how quickly it answers your questions?
Now think about the people who created that website. What was their goal?
They were trying to create a site that had the features you love about it. A site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns.
https://blog.hubspot.com/marketing/ux-user-experience/
Ideally, usability consultants team up with developers and designers in the process of creating a product to ensure it is optimized for the end user.
There are six key steps that must be taken in order to ensure a great design and user experience.
https://www.forbes.com/sites/forbestechcouncil/2019/02/25/six-steps-to-ensure-a-great-design-and-user-experience/
In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience. As technology continues to improve and as customer preferences evolve, businesses must adapt UX to stay competitive.
To optimize UX and enhance customer perceptions of your brand, following are five UX Do's and Don'ts to focus on.
https://www.ecommercetimes.com/story/85756.html/
Each week, I curate the best UX articles, design tools, and resources on my newsletter, UX Design Weekly. I went back and looked at the stats from the past year to find the best of the best. Here are the top links designers were reading and sharing in 2018.
https://medium.com/@kennycheny/the-best-user-experience-design-links-of-2018-3e2ed9dd9502/
One discipline that is booming in 2018, however, is user experience (UX). And it seems to me this is precisely because UX is a broad church. UX is about meeting consumer expectations in a variety of channels, even if those are predominately digital.
UX fits within customer experience and this is at the heart of new agency propositions, where tech meets strategy and experience design.
To some extent these propositions have been forged in the heat of competition from consultancies. Earlier this year, Pierre Nanterme, chief executive of Accenture Interactive, pointed out that the company is staying out of the declining business of media buying and focusing on these more profitable areas.
https://www.marketingweek.com/2018/12/12/sweet-spot-is-where-strategy-meets-design/
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More accurately, it’s the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
It’s not.
https://www.martechadvisor.com/articles/ux-and-cro/why-design-fails-hint-its-the-data/
To stay ahead of the curve, UX design is important for a brand because it will help our business by making the best possible first impression, generating ROI, increase in customers retention and market share, money saving in the development phase, and a big-ticket investment for the future
http://www.businessworld.in/article/How-User-Experience-Will-Play-Big-Role-In-2019-s-Marketing-Strategy-For-Brands/27-10-2018-162903/
