User Experience Is the Most Important Metric You Aren't Measuring

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  1. User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, its an example of user experience at work. While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
    Tags: user-experience, metrics, design, ux, ui, by eringilliam (2018-07-02)
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.