The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
https://mopinion.com/what-is-a-customer-feedback-metric/
What is best practice when it comes to UX? Unfortunately, a lot of advice out there on 'user experience' (UX) directly contradicts other advice. Some of this bad advice is simply out of date, but some is simply wrong—always was, always will be.
How do these myths take hold? Sometimes what makes for good advice is sector-dependent and not universally applicable, other times it's because of "truthiness": "Don't make users click more than three times" sounds like it should be true, even if it isn't.
Confusion over best practices for UX reign over every sector. This confusion creates myths, and these myths create disjointed experiences that actively work against the frictionless customer experience.
So what are these myths?
https://www.computing.co.uk/ctg/opinion/3070207/debunking-the-myths-around-ux/
As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile.
Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to these specific functions.
Seamless designs not only make user navigation easier, they also put people at ease — ultimately keeping them active on a website, app, or other digital platform and more likely to become repeat users and visitors.
https://www.business2community.com/web-design/when-less-is-more-the-power-of-minimalism-in-ux-design-02168442/
Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of their business. Specialized micro apps are transforming the in-person experience for both customers and employees. These streamlined tools allow staff members to execute tasks faster and more effectively, keeping pace with the brand expectations built by the digital realm.
https://www.adweek.com/digital/how-brands-are-using-micro-apps-to-stay-relevant/
"In my most recent contribution, I touched on the concept of digital excellence, which I generally define for customers as the ability to deliver always-flawless, continuously updated web and mobile applications. If the pursuit of digital transformation has been the defining technology trend of the 21st century’s first two decades, the pursuit of digital excellence is poised to define the next two.
The way customers engage and transact with your business has clearly changed. Look no further than the sales trends from Cyber Monday 2018 for proof. In the digital era, the experience you deliver to customers via your web and mobile applications is no longer just part of your brand; it is your brand, and pursuing and achieving digital excellence is the single most important way to bolster and protect it."
https://www.forbes.com/sites/forbestechcouncil/2019/02/08/the-four-pillars-of-digital-excellence/#5a8f753b7df8/
B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries.
B2B sales are slowly and quietly catching up to B2C sales, as the industry continues to grow.
This market caters to the large number of businesses around the world who are seeking and selling anything and everything from software and hardware to medical equipment, electrical components, specialised equipment, and other niche products.
https://memeburn.com/2019/02/biggest-b2b-ecommerce-mistakes/
The enterprise sector’s embracing of AV technology continues at pace. However, there is some difference of opinion as to whether much of this corporate tech adoption lacks a creative edge, with too much AV box-ticking (perhaps with one-box solutions), and not enough attention paid to delivering a service for users – point and shoot, rather than creative interaction.
It is perhaps more difficult to measure the effectiveness of AV technology within enterprise when user experience is compromised.
https://www.avinteractive.com/features/making-strategic-use-case-tech-10-02-2019/
Machine intelligence doesn’t automatically lead to smarter user experience if product designers and machine learning experts don’t talk the same language.
The language and concepts of machine learning are far from intuitive. And user experience design requires an understanding of how people think and behave, simultaneously taking into account the irrationality of human behavior and the messiness of everyday life.
https://venturebeat.com/2019/02/09/ui-ai-combine-user-experience-design-with-machine-learning-to-build-smarter-products/
In this customer story, Canterbury City Council’s Product Manager, David Newell shares a little bit about how his organisation’s customer feedback programme (with Mopinion’s software) has helped his team become more customer centric online.
https://mopinion.com/canterbury-city-council-customer-centricity-online/
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