Tags: research*

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  1. Among all the design resources we have on the internet, we as UX designers have a unique design process where we use several techniques and tools according to the project scope, and the timelines.

    And It’s never a linear process.
    Here are some tips for using each technique from the design process I use daily to improve your product.
    https://uxplanet.org/my-design-process-to-ensure-high-quality-user-experience-4aeb3866b2d2?gi=e91cce965774/
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  2. How important are those navigation labels at the top of your website? According to new research conducted by branding, design and marketing agency Tank Design, labels are essential – as long as you care about your customers finding what they’re looking for. After all, it’s not called “navigation” for nothing.

    But many large companies – especially in the business-to-business or B2B space – use the exact same generic navigation labels on their websites, leading to no differentiation for either potential customers or Google.
    https://www.forbes.com/sites/dangingiss/2018/09/27/new-research-shows-website-navigation-may-be-losing-you-customers/
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  3. When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook:

    Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don’t create a user experience your target users latch onto, they won’t bother coming back for more.

    Here’s the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesn’t enjoy your app the first time around, you can bet they’re gone for good. Just like that.
    https://www.business2community.com/mobile-apps/what-role-does-ux-research-play-in-creating-better-apps-02092732/
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  4. Aiming to enhance the user experience, Google has launched a new programme that will bring together a number of users who'll test new services, products, and Android features before their public release. The programme, called Google User Research Experience, will also give participants incentives and rewards. Google is also set to bring research vans that will showcase various unreleased offerings to build new studies from various locations - at least around the US initially.
    https://gadgets.ndtv.com/mobiles/news/google-user-research-experience-programme-launched-how-to-sign-up-process-benefits-1841889/
    Tags: , , , by eringilliam (2018-04-25)
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  5. All UXers know the importance of building a rapport with your research participants. Whilst yes, you’re there to observe, document and analyse in a ‘scientific’ setting, if your participants don’t feel comfortable, they won’t speak or act as freely, or as naturally, as required for you to gain the insights you’re looking for.
    https://uxplanet.org/dual-ux-research-how-to-get-greater-insights-from-natural-conversations-c1e1b6d87f0f/
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  6. There is no doubt about it, UX is a hot topic. Some say it is design thinking, others call it user-centered design. But no matter how you describe it, UX will be a major force going forward.

    The tech world has previously been all about software engineering and what code could do. But now, coding is becoming increasingly commoditized. It is the consumer interface of the technology that matters most, and that makes sense. The face dictates the brand experience, customer acceptance and ease-of-use. It influences support costs and directly impacts sales...
    https://customerthink.com/has-user-experience-research-been-eating-too-much-junk-food/
    Comments - Voting 0
  7. Are you one of those organisations who lack a strategy for making the best use of digital tools to support users? Have the digital services you offer evolved rather than been systematically implemented? It is time to stop letting digital just happen and take control.
    https://boagworld.com/boagworks/strategy/recommendations/
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