There is no doubt about it, UX is a hot topic. Some say it is design thinking, others call it user-centered design. But no matter how you describe it, UX will be a major force going forward.
The tech world has previously been all about software engineering and what code could do. But now, coding is becoming increasingly commoditized. It is the consumer interface of the technology that matters most, and that makes sense. The face dictates the brand experience, customer acceptance and ease-of-use. It influences support costs and directly impacts sales...
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