How important are those navigation labels at the top of your website? According to new research conducted by branding, design and marketing agency Tank Design, labels are essential as long as you care about your customers finding what theyre looking for. After all, its not called navigation for nothing.
But many large companies especially in the business-to-business or B2B space use the exact same generic navigation labels on their websites, leading to no differentiation for either potential customers or Google.
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