Thomas Russo, director of product management and marketing at Spirent, speaks about their new catalyst which helps operators detect and isolate the causes of customer experience issues saving tens of millions of dollars per year.
https://www.vanillaplus.com/2018/06/06/39009-identify-user-experience-issues-customer/
Is your landing page reaching out to the visitors exactly the way you want it to?
Every website no matter how big or popular will have a considerable bounce rate — A unit that measures the number of users who visit your website but leave without performing any further action.
https://uxplanet.org/how-to-build-super-effective-landing-pages-7fe9a3bab8f1/
Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result in shitty click-through rates.
https://www.business2community.com/seo/small-businesses-can-benefit-voice-search-user-experience-01998948/
Designing a mobile marketing strategy is both an art and science. You need to take many factors into account, listen to your hunches about your audience, draw on your experience, and put new tactics into place.
But how do you know if your strategy is working?
You won’t unless you measure it. Here are five steps you can take to measure the effectiveness of your mobile marketing strategy.
https://www.entrepreneur.com/article/320754/
Artificial intelligence (AI) is gradually shifting from the science fiction arena toward the domain of digital marketing. IT companies are not the only businesses interested in AI, but along with API technology, it attracts the attention of businesses from a variety of industries.
The experts in data processing and analysis use a whole set of terms to define AI and its related technologies such as machine learning, deep learning and cognitive computation. All of these share the same strategic task; to evolve from rule-based, programmed systems to flexible mechanisms capable of decision making and self-adapting to fast-paced business realities.
https://channels.theinnovationenterprise.com/articles/how-ai-and-api-are-revolutionizing-marketing-and-the-customer-experience/
Forbes’s 2018 marketing trends overlapped with tech: virtual reality, artificial intelligence (AI) and voice search topped the list. In 2019, marketing may be about bringing these trends together, redefining the traditional chief marketing officer (CMO) job description.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/07/five-trends-redefining-the-role-of-chief-marketing-officer-in-2019/
Around this time each year, we like to look back at marketing and design trends that shaped the previous year, as well as what changes we can expect in the future.
The year 2017 brought us millennial pink, virtual reality, GIFs, and a step closer towards the possible end of the stock photo. What can we expect for the New Year on the horizon? Like its predecessor, 2018 will likely be full of mash-ups and changes. Here are a few emerging trends to keep your eye on, as they will probably become more popular in 2018.
https://usabilitygeek.com/design-trends-2018/
Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.
Customers are more demanding than before. That is why Customer Experience (CX) is critical for companies to differentiate themselves from competition, improve customer satisfaction, foster loyalty, reduce churn and ultimately, increase revenue.
http://business.inquirer.net/252024/customer-experience-cx-biggest-driver-digital-transformation/
Safe, reliable, affordable. This multifaceted obligation for utilities to serve is the bedrock of the regulatory compact that still prevails today -- and it is evolving in states like New York, Minnesota, California and Hawaii.
https://www.greentechmedia.com/articles/read/a-no-regrets-approach-to-the-distributed-energy-paradox#gs.CSZ3umA/
