Tags: customer-experience*

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  1. Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
    https://mopinion.com/what-is-real-time-customer-feedback/
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  2. THERE are a lot of exciting stories about companies using AR and VR and about experts suggesting that the technologies are going to revolutionize every industry — from manufacturing to education.

    However, if have you actually tried using the technology, it might seem difficult and you might feel that it doesn’t really lend itself to every kind of situation without a lot of adaptation.

    Don’t blame the technology for it. The technology, to be clear, has a tonne of potential. It can really help businesses transform their workplace and their strategies.
    https://techwireasia.com/2018/10/what-ar-and-vr-can-do-for-your-brand/
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  3. If there’s one person I’m learning a lot from these days, it’s my 2-year-old granddaughter. Watching young Hazel encounter and learn to navigate her way in the world is a delight and incredibly instructional. She has no preconceived ideas of how things should work, nor built-in assumptions of what an interaction should be. She learns by copying, and most of all, by trying: pushing her limits of what is socially acceptable, and technologically feasible, to help her obtain her goals.

    Hazel is the best predictor of the customer experience.
    https://www.cmswire.com/customer-experience/want-to-know-the-future-of-customer-experience-ask-a-2-year-old/
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  4. You’ve probably heard the oft-repeated jargon “UX”, you may even know that it stands for “User Experience”– but do you understand what it really means?
    https://www.bbntimes.com/en/technology/ux-is-the-answer-what-was-the-question-though/
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  5. Customer experience is all about personalization today. In fact, both marketers and consumers agree on this in overwhelming figures; 96% of marketers polled know how important personalization is in forging strong relationships between customers, and 81% of consumers have a strong expectation that their preferred brands know who they are.

    Of course, establishing high levels of personalization isn’t necessarily an easy task to accomplish. Such a task requires not just robust datasets but a suite of strong tools. UX design is often one of the best tools to accomplish this task, but even so, there are plenty of ways that even the savviest and most talented UX designer can go astray. That’s why we’ve gathered some of the best UX hacks to better provide personalization options for your customers.
    https://www.business2community.com/customer-experience/ux-hacks-for-better-customer-personalization-02154768/
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  6. In today’s customer-centric world, the manner of communication has drastically changed from the perspective of ‘me’ to ‘you’. The target audience is at the centre of it. Customer Experience (CX) is integral than ever before. As experts from Walker state, it has all chances to overtake price and product as the key brand differentiator by 2020.

    Nowadays any business is a digital business, whether it is using digital solutions for managing its employees, providing better service for its clients, or gaining a competitive advantage in the market. User Experience (UX) of all these solutions play a crucial role in the customer journey and overall business success. That’s why global giants like Google, Airbnb, and Amazon have already integrated User Experience into the core of their business processes. So, let’s discover the philosophy of UX and the influence it has on the customer’s overall satisfaction with the product and the company.
    https://www.business2community.com/brandviews/freshdesk/ux-and-its-impact-on-customer-experience-02176828/
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  7. “User Experience” and “Customer Experience.” They sound pretty similar, right? Here is a diffrent look at it...
    https://www.digitalgov.gov/2014/07/07/user-experience-ux-vs-customer-experience-cx-whats-the-dif/
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  8. In today’s competitive e-commerce environment, personalizing the customer experience is the number one priority: To drive conversion, the right message needs to be sent to the right person at the right time. How do you accomplish that? Increasingly, AI is emerging as the best way to offer a truly one-to-one experience to customers. A Gartner study notes that “by 2020, 85% of customer interactions will be managed without a human” and that by 2040, “more than 40% of all data analytics projects will relate to an aspect of customer experience.” So what does that look like?
    https://www.forbes.com/sites/forbesagencycouncil/2018/07/16/use-ai-to-create-a-more-personalized-profitable-customer-experience/#5ee760fe5f3a/
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  9. To deliver a great digital experience today, it is necessary to understand what is most important to customers. “Top Tasks” is a how-to book just published by Gerry McGovern, CEO of Customer Carewords. It is the result of 15 years of research and experience in understanding customer needs. The Top Tasks customer experience management method has been used by over 300 organizations, including the likes of Toyota, IBM, Microsoft, Google and Cisco.
    https://martechseries.com/sales-marketing/customer-experience-management/top-tasks-user-experience-ux-customer-experience-cx-model-better-understanding-customers-needs/
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  10. Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
    https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.