Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the past 20 years – the entire customer journey has been rewritten – no matter how long you’ve been in business or what industry you’re in. As the way we do business evolved, the customer experience evolved with it. But why has it been so difficult for businesses to transition?
https://mopinion.com/why-the-customer-experience-should-be-your-main-focus-this-year/
The experience your customers have when they visit your website and how easy it is for them to use is vital to the success of your online presence.
If your website is unprofessional or does not meet expectations from a design perspective then your audience may not trust your company, if it is slow and difficult to find what they want they may leave before getting in contact or completing their order.
This means, between a well-designed website that a customer finds easy to use and a poorly designed one can be the difference between success and failure online.
http://aspiringpanda.com/blog/why-the-customer-experience-of-your-website-is-vital/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
"People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
Many customer experience (CX) transformations stall or fail because marketers can’t show how their efforts create value. Isn’t it about time we created a better way to quantify customer experience? asks Jean Belanger, CEO and co-founder of Cerebri AI.
https://www.martechadvisor.com/articles/customer-experience-2/why-marketers-need-a-better-way-to-quantify-customer-experience/
No matter what services your company provides or what communication platforms you use, customer experience (CX) needs to be at the core of everything you do. With all the tools that are available to help brands engage with their customers -- from social media to artificial intelligence-based resources like product recommendations and chatbots -- there are more opportunities than ever to create powerful customer experiences that build loyalty and drive sales.
But these tools aren’t going to use themselves, nor will a CX-focused culture spontaneously arise on its own. Brands need to make CX a priority at every level, from the first moment a consumer decides to explore their products online to the final step of the customer journey to the ongoing relationship that may last for years or even decades.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/11/why-customer-experience-has-never-been-more-vital/
The benefits of improving customer experience in financial services continue to accelerate, particularly as the percentage of Millennials occupying the marketplace continues to increase. Today, banks’ core target customers are not only increasingly tech savvy, but also are used to functioning in a world where services are smoothly integrated into their lives through evolving technology.
http://www.bobsguide.com/guide/news/2018/Feb/21/why-borrower-experience-will-be-the-principle-driver-of-bank-revenue-in-the-lending-market/
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric as many claim to be.
Why is this? Why are brands struggling to improve the customer-facing parts of their businesses – and what can marketers do to help?
https://econsultancy.com/what-is-ideal-customer-experience-why-elusive-for-brands/
We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
