If there’s one person I’m learning a lot from these days, it’s my 2-year-old granddaughter. Watching young Hazel encounter and learn to navigate her way in the world is a delight and incredibly instructional. She has no preconceived ideas of how things should work, nor built-in assumptions of what an interaction should be. She learns by copying, and most of all, by trying: pushing her limits of what is socially acceptable, and technologically feasible, to help her obtain her goals.
Hazel is the best predictor of the customer experience.
https://www.cmswire.com/customer-experience/want-to-know-the-future-of-customer-experience-ask-a-2-year-old/
With voice-assisted technology improving by the day and use therefore increasing; it’s time brands start assessing how to adapt their online presence for this shift in consumer behaviour.
https://www.thedrum.com/opinion/2018/08/07/voice-technology-what-are-the-opportunities-brands/
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