Giving the best user experience to a user is what everyone strives for, but a proper research about the market and your target audience will actually give you a clear picture on how you need to go ahead with your app. User experience is obviously the experience you have when you are using an app.
Moreover, it is definitely the key point for the success of an app.
If you want an example of an app, which is successful, Amazon and eBay are the best examples. There was a time when eBay was the largest online store and Amazon was right behind. But after the smartphones came in and they had to come on mobile app platform, eBay failed miserably at this where are Amazon has taken over the whole online marketplace by storm. Well, that should explain the whole importance of UX.
https://www.digitaldoughnut.com/articles/2018/july/role-of-user-experience-in-an-ecommerce-app/
Insightful guest post by AB Tasty about the power of Website Testing and Personalisation and how these two contribute to achieving an increased Customer Experience and therefore, increased Conversion Rates.
https://mopinion.com/how-to-increase-cx-through-testing-and-personalisation/
The User Experience Design process is complex and organic, and — like so many problems UX professionals encounter — challenging to express in simple terms.
Most visual models of the UX process push boxes and arrows to the limit in a struggle to capture the iterative and collaborative nature of product design progression. The video below, which is my latest UX process visualization, breaks free from Euclidean convention in leveraging Fractal geometry — in a storytelling capacity — to describe the UX process at scale.
https://uxplanet.org/user-experience-design-process-a-fractal-model-7422a3b01f7d/
User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. As User Experience (UX) expands beyond software navigation and app interaction, the effects of UX on a variety of industries are increasingly apparent. Understanding user experience and the use of methodologies like Design Thinking have resulted in innovative approaches to the most basic and significant of human activities. Many argue that the right UX can improve our quality of life, but can it actually save lives?
https://dallasinnovates.com/can-user-experience-ux-save-lives1230/
With today’s competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as the key driver for customer conversion, they often don’t recognize how to use UX design strategically to deliver new values.
Many people see UX as interface and visual design, however, there’s much more to it than that. The UX discipline is deeply rooted in research and testing. UX Designers balance must-haves, nice-to-haves, trends and innovation, independent research, and so on.
The misunderstanding surrounding UX stems from some common misconceptions about what it is and how exactly it fits into the mobile app development process. This post breaks down nine mobile apps UX mistakes to avoid to delight users and maximize business outcomes.
https://www.business2community.com/mobile-apps/mobile-app-design-fundamentals-9-common-ux-mistakes-to-avoid-02102002/
AI systems and devices will soon recognize, interpret, process, and simulate human emotions. A combination of facial analysis, voice pattern analysis, and deep learning can already decode human emotions for market research and political polling purposes. With companies like Affectiva, BeyondVerbal and Sensay providing plug-and-play sentiment analysis software, the affective computing market is estimated to grow to $41 billion by 2022, as firms like Amazon, Google, Facebook, and Apple race to decode their users’ emotions.
https://hbr.org/2018/07/3-ways-ai-is-getting-more-emotional/
Year over year, end-user experience continues to rise among the Key Performance Indicators (KPIs) organizations use to measure IT. Gartner’s suggested methodologies for measuring end-user experience are aggregated into a category called Digital Experience Monitoring (DEM). However, regardless of which flavor(s) of DEM an organization may use to establish end-user experience metrics, the reason end-user experience matters is because it is a benchmark for productivity.
https://www.computerworld.com/article/3292981/it-management/mending-the-rift-between-end-users-and-it.html/
According to iProspect estimates, the travel industry is missing out on £900 million a year in potential revenue due to this poor mobile performance.
SaleCycle has recently conducted some research on increasing online travel bookings, looking at mobile optimisation. All but one of the top 50 travel sites were ‘mobile-friendly’ i.e. they were tailored in some way to a small screen, but good mobile UX goes deeper than that.
In this article, I’ll look at the UX elements that go into a better mobile experience on travel sites, and some mistakes to avoid.
https://www.econsultancy.com/blog/70215-what-makes-a-travel-website-usable-on-mobile/
The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services often of available online (for example banks, telecommunications companies, utilities etc.) it’s vital that the CX strategy recognises and caters for this too.
https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in a more general sense, the brand itself. With a surplus of these tools on the market, it can be rather challenging to select the right tool for your business. So don’t be hasty – take your time and evaluate your options…let’s start off with one of the more seasoned tools, Feedbackify.
https://mopinion.com/top-10-competitors-alternatives-to-feedbackify/
User Experience News is a global community of people working or interested in User Experience, CX and technology.
