The average American adult is expected to spend nearly 3.5 hours per day using a mobile device in 2019. This sheer volume of this mobile use presents limitless opportunities for brands to engage with users and build trust. However, recent surveys indicate that many brands are making key mistakes that limit the effectiveness of their content and discourage brand-user relationships.
For brands to maximize the return on investment for their collateral, they must bear in mind the specific challenges of mobile devices. By following a few simple guidelines, advertisers can dramatically improve the mobile experience as well as their odds of building a long-term relationship with the end user.
https://www.chiefmarketer.com/3-tip-to-improve-the-mobile-experience/
Much has been written about the rise of machine learning and artificial intelligence and how it will impact the auto lending industry. While there has been a significant amount of hype, the promise of artificial intelligence is simply game changing.
The most obvious application is that thinking machines will be able to assess risk and provide an accurate estimate of whether certain borrowers will repay their loans. The ramifications of this change will be massive. If auto lenders are better able to understand whether a particular borrower is not able to pay back the entirety of his or her auto loan, lenders can mitigate their risk while offering better pricing and more approvals to new loan applicants.
https://www.autofinancenews.net/the-value-of-user-experience-when-managing-risk/
What is the primary goal of the software development team at your company? Until fairly recently, the answer to that question was simple: to develop functional software.
For the first several decades of the Information Age, creating functional software was the only target development teams had to hit. Unfortunately, things are no longer quite so simple.
https://www.cmswire.com/digital-experience/3-steps-to-delivering-great-ux-with-an-agile-mindset/
As enterprises generate and collect more data than ever from various data sources, the need to aggregate all the data in one place to extract value is growing. This is where data integration software comes in handy. Data integration software lets enterprises combine, manage, and understand all the data from multiple sources in one single platform.
https://mopinion.com/data-integration-software-an-overview/
If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for you (and most other organisations), it’s not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
Here is our 3 step process for getting your team on board with customer feedback.
https://mopinion.com/getting-your-team-on-board-with-customer-feedback/
Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/#6f20eab57679/
Digital transformation is one of the most used buzz phrases of the last few years. Businesses in all industries are looking to change their operations, make them more efficient, more cost-effective and more productive. The key thing to remember is that digital transformation as a concept means different things to different businesses. It’s, therefore, important to consider what it means for your business before embarking on the journey.
https://www.information-age.com/pain-out-of-digital-transformation-123478688/
Predicting the future can be risky, but there’s a list of hot topics being discussed in the digital industry right now, which can turn nice-to-have technologies and tools into something meaningful and valuable for the user’s experience.
Here’s a list of eight of the most important UX design trends for the year ahead.
https://www.thedrum.com/news/2019/01/29/top-ux-design-trends-digital-well-being-and-biometrics/
Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.
The first few weeks of the update was characterised by leading brands witnessing significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
https://www.affiliateinsider.com/2019/01/25/google-e-a-t/
New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date. A survey of 1,013 US-based respondents between the ages of 18-60 reveals 81% think less of a brand if its website is not updated.
https://www.searchenginejournal.com/81-of-people-think-less-of-a-business-if-its-website-is-outdated/290283/
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