If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and youre well aware of what it can do for your websites and mobile apps as well as your brand as a whole. However, for you (and most other organisations), its not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
Here is our 3 step process for getting your team on board with customer feedback.
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