What is the primary goal of the software development team at your company? Until fairly recently, the answer to that question was simple: to develop functional software.
For the first several decades of the Information Age, creating functional software was the only target development teams had to hit. Unfortunately, things are no longer quite so simple.
https://www.cmswire.com/digital-experience/3-steps-to-delivering-great-ux-with-an-agile-mindset/
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