Your websites appearance can make or break a transaction. If it isnt attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these bells and whistles, these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
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