The average American adult is expected to spend nearly 3.5 hours per day using a mobile device in 2019. This sheer volume of this mobile use presents limitless opportunities for brands to engage with users and build trust. However, recent surveys indicate that many brands are making key mistakes that limit the effectiveness of their content and discourage brand-user relationships.
For brands to maximize the return on investment for their collateral, they must bear in mind the specific challenges of mobile devices. By following a few simple guidelines, advertisers can dramatically improve the mobile experience as well as their odds of building a long-term relationship with the end user.
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