Social proof (sometimes referred to as informational social influence) is a psychological concept. It refers to the tendency of human beings to follow the actions of others when making decisions and placing weight on those actions to assume “the correct decision”. It’s a concept that can be used in product design for the Internet and mobile web to help drive user decisions in the direction that a business wants them to go.
Human beings are social creatures. We live in communities, towns and cities. We raise families and have friends. It’s what defines us. It also makes us vulnerable to the influence of other people. Social influence, which is what we refer to when we talk about the impact of other people’s actions on our own, can be very positive (it’s what, for example, makes us less likely to get drunk and start fights in public) but it can also be negative (when it leads to “herd behaviour” or “following the crowd”).
https://www.interaction-design.org/literature/article/making-use-of-the-crowd-social-proof-and-the-user-experience/
Your brand is much more than your corporate identity or product name. It’s the very front line of your customer experience. Beyond that iconic logo and catchy tagline, your brand derives its power from the sum of those customer experiences: excitement, inspiration, and motivation in the moment drives more sales. While advertising and marketing seek to influence perception, User Experience is for the mother’s milk of a dynamic brand.
https://dzone.com/articles/you-need-to-improve-your-user-experience-do-you-co-1/
In product design or user experience design, we are much more familiar with techniques such as user interviews, questionnaires in the initial phase. The raw data collected by the requirement gathering methods are then synthesized by competitor analysis, user flows, use cases, heuristic evaluations. We visualize this information by persona generation and designing visual designs to visualize how the actual product going to be. Somewhere on the line, we have to consider the actual users who will be using this application as well. The world that the real users live in may differ from how we imagine it to be. The proper understanding of how the product that the designers create will help the real users who are outside the development environment would be a definite plus to creating better engaging and usable products.
https://uxplanet.org/storyboarding-in-ux-and-trips-and-hacks-e6eb7a9f052a/
When you think of seasonal branding, your first thought might be Black Friday campaigns. However, it encompasses a lot more than a specific event or holiday. While holiday sales do account for more than $80 billion in online sales each year, there is a lot of other time that must be filled in to really get the word out about your brand.
Fortunately, there are four seasons and all the holidays within each one for you to draw on as you think through the experience of your users (UX) and how you can enhance your site. You will need to pick and choose which holidays are most celebrated by your customers and figure out some sales trends before making a plan, of course. Some basic ways to include seasonal branding for UX include:
https://uxplanet.org/how-to-add-seasonal-branding-to-your-user-experience-4cc8efe1111f/
Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to perceive the world in a simple way. Any financial service can get an advantage by delivering a perfect user experience based on a simple interface.
https://www.finextra.com/blogposting/15262/ux-design-guide-7-steps-to-make-digital-banking-service-or-fintech-product-simple/
A complete overhaul of healthcare’s digital user experience to bring forth high-quality and innovative care is a huge undertaking. But the physicians and facilities that prioritize patient experience will see an increase in satisfaction when the digital user experience improves. According to HBR, 97% of patients surveyed were satisfied with their first telehealth experience. And 74% of patients felt that the interaction improved their relationship with their provider.
According to a recent study completed by SAP Center for Business Insight, 400 global C-level executives agreed that digital transformation is critical to survival and healthcare organizations are in the early stages of this journey.
https://www.forbes.com/sites/danielnewman/2018/04/20/why-digital-transformation-in-healthcare-needs-to-prioritize-user-experience/
India's fast paced modernization has positioned us in the global spotlight. Quick success of new age products and services like Jio, Hotstar, etc. are rewriting the rule book for businesses in the country. Riding on the wave of digitization, corporates in India are faced with a heap of growth opportunities as well as challenges.
On one hand, companies are seeing tremendous potential for establishing a strong online experience that will take their business to the next level. On the other, they challenged with a range of complexities involved in making their business omnipresent and ensuring that their online experience delivers on the needs of customers and partners alike. In the race to stay competitive and match customer expectations, brands are hastily taking the leap by hopping onto the online bandwagon. And just when these businesses figure out their digital strategies - new experiences emerge, competing for customers' attention.
https://economictimes.indiatimes.com/small-biz/security-tech/technology/hastily-hopping-onto-the-online-bandwagon-make-user-experience-design-your-business/articleshow/63854927.cms/
Aiming to enhance the user experience, Google has launched a new programme that will bring together a number of users who'll test new services, products, and Android features before their public release. The programme, called Google User Research Experience, will also give participants incentives and rewards. Google is also set to bring research vans that will showcase various unreleased offerings to build new studies from various locations - at least around the US initially.
https://gadgets.ndtv.com/mobiles/news/google-user-research-experience-programme-launched-how-to-sign-up-process-benefits-1841889/
The phrase “it’s never too late” doesn’t relate to making a good first impression. You are at risk to lose users if they don’t like the app’s UI at first glance. That’s why user interface is getting so important. It’s literally the first thing users see even before they start interacting with a product.
According to Google research, 26% of all installed apps are used no more than once. The main reason for this is poor UI. To engage users into your interface, you should follow the most recent design trends.
https://uxdesign.cc/9-essential-ui-design-trends-you-should-stick-to-in-2018-26f33d1fe980/
UX has been a buzzword that bounces around the design world, endorsed and adopted by designers anddevelopers. In many cases, highly respected developers who claim to be talking about ”UX” in a product demonstration are in fact showing a large number of UI features. I doubt much that the vague definition may account for this kind of misunderstanding. We’ve heard of UI (User interface) and UX (User Experience). When you build an App or a website with Mockplus, we will talk to you about both. If UX is not UI, What is the exact difference?
https://codeburst.io/ux-is-not-ui-what-is-the-difference-between-ux-and-ui-design-4c330c5002e3?gi=16b2382e4b70/
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